Social media has become one of the best tools for building a successful company. This is not only due to its digital marketing capabilities, but because of the online community, it can nurture.
In B2B, especially, the buyer’s journey can begin and end on social media alone, with a wealth of communication and engaging social posts to inspire a strong relationship and ensure further loyalty.
The big companies know how to do this best, and a lot can be learned by businesses that have built their empire through social media. So which businesses have achieved the perfect social media community, and how exactly have they achieved it? Here’s a look at five that can inspire your social media journey:
- Nike
With over 279 million followers on Instagram and 9.7 million on Twitter, Nike has managed to entirely revolutionize their brand through social media alone. One of the ways it has done this is through the people. Their advocacy social media posts manage to connect with the audience on a far deeper level, ensuring that consumers see the human side of the company, whether it’s through their employees, showcase athletes, and real people who have become their brand ambassadors.
- GoPro
If anyone understands hashtags, GoPro understands it the best. They rely heavily on strong, popular hashtags that can get consumers talking and their products at the top of the day’s trends. They can then interact with those utilising the hashtags – with the correct social media management tools to ensure all mentions, comments and interactions go to one inbox – and encourage the conversation further.
- Coca Cola
Coca Cola has decided that, in order to encourage engagement, they will demonstrate the fun in the brand with consistent video output that customers can interact with. It’s also important to note Coca Cola’s simplicity in its brand design, and how it communicates that on its socials. There are many reasons why Coca Cola is red but, importantly, it is red and people recognise this. A number of their posts ensure that the palate is stuck to, to the point where viewers don’t even have to click on the video to know what it is.
- Gymshark
Gymshark have managed to formulate a $1 billion business through strategic partnerships with Instagram creators. Influencer marketing is one of the most advantageous strategies on social media, especially when it comes to the community it can create, with a number of influencers and Instagram users sharing the same goals, values and passions.
- Spotify
While Spotify itself is all about the music, their social media platforms are all about content. If you click onto any one of their social feeds, you will find all the latest information about the music industry – with upcoming albums, trending artists, song releases and podcasts all there in one place. This content helps to engage their followers, as well as incite a discussion that will be centred around them. It may also seem pretty natural, but there is undoubtedly a strong social media management strategy that is being followed with every post, ensuring that they get maximum engagement and reach on the web.
Have you read?
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Becoming an Expert Trust Builder by Larry Jacobson.
How your money story impacts the way you treat your finances by Clare Wood.
The Human Factor: The Post Covid Era of Leadership & Employee Loyalty by Deepak Ohri.
THE ROLE OF MINDFULNESS AND HOW IT PREVENTS BURNOUT by Melo Calarco.
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