Larry Jacobson

Larry Jacobson

Larry Jacobson, EdD, JD is a practice transition specialist and attorney who has represented professionals and professional service firms for over 40 years. He developed his proprietary Wheels of Insta-Trust™️ and personality archetype analysis in working with his clients. His new book is Insta-Trust: The Proven Trust Building Process to Create Instant Rapport & Long Term Relationships (Sound Wisdom, February 2023). Learn more at protrustconsulting.com.


Larry Jacobson is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn. For more information, visit the author’s website CLICK HERE.
Larry Jacobson
Business Transformation

Becoming an Expert Trust Builder

In any business interaction, gaining trust is not just your desired outcome – it is your only initial outcome. If you can succeed in building trust with a potential prospect, the odds are heavy in your favor that you will achieve a result that meets their needs, and thus your...