As the head of a company, CEOs can receive hundreds of emails every single day, making their inbox bogged down with information every morning. While some CEOs have stringent policies about how many emails they read or respond to every day, others spend hours each morning going through over 700 emails.
When sending and receiving emails at this scale, one of the most useful tools and additions a CEO can rely on is their email signature. Acting as a central location that shares information about the CEO while also giving off an air of professionalism, this is a vital accompaniment.
In this article, we’ll be taking a look at how CEOs should structure their email signatures, summarizing the must-haves and documenting all the best tips for success. Let’s get right into it.
Why Does a CEO Need an Email Signature?
Email signatures make a great impression when you use them well, with a CEO’s email signature demonstrating core information about who they are and what they do.
Typically, there are three core reasons that a CEO should start using an email signature:
- Sets an impression – In the vast majority of career fields, professionally matters. Email signatures give a level of professionalism, ensuring that people that the CEO messages understand who they’re talking to. Equally, including further company materials on the email signature, like the logo of the brand or a photo of the CEO, will ensure that the email looks as sleek and refined as possible.
- Builds trust and demonstrates authority – One of the other largest advantages of using an email signature as a CEO is it instantly gives a sense of authority. While there may be many people with a similar name in the company, only one has the title of CEO. By including this on your email, you’ll be able to gain a sense of authority in your messages, often leading to a faster response to any questions asked.
- Tells people of your title – Quite simply, including CEO on the post will ensure that people know exactly who they’re dealing with. This can often lead to much smoother communication, with your emails going on high alert to any other employees that they arrive to.
What’s more, email signatures are incredibly easy to create and include in your communications. With this, you’re set to gain many benefits without having to put in much upfront work to make it happen.
What Should I Include in my CEO Email Signature?
When structuring your G suite email signature, there are several core elements that you should include. They shouldn’t be as populated as other email signature structures, especially not as crowded as those present in the HR department’s email signature.
There are six core elements that you should include when creating a CEO email signature:
- Company Colors – Across your text, banner, and other digital elements, you should ensure that you stick to either monochrome or, even better, use your company colors. The latter will make sure that your email signature comes across as cohesive, fitting in nicely to the overarching marketing colors and style that your company uses.
- Information – Of course, one of the central reasons that anyone would use an email signature is the fact that they’re a great place to share information. When it comes to writing an email signature for a CEO, you should include the name of your company, your CEO title, a company link (preferably to your website), and a logo or professional photo. This will give everyone all the information they need when getting in contact with you.
- Specific Layout – As to not over-clutter your CEO email structure, you should aim to follow a certain order of displaying information. Start with your name, then add your title, then which company you work at, then further information or links.
Remember, CEO email signatures shouldn’t be an extended document, it should be short, sharp, and to the point. You’re not using your email signature to overwhelm people reading your emails. On the contrary, they should provide additional information and keep people informed.
General Tips for Success
Although the above information should be more than enough for you to get started, we’ve collected a few additional tips for success in this area. Each of these just gives a little additional context, which will help you to refine your email signature.
Three things to remember when making your CEO email signature are:
- Keep it simple – While some people like to include long winded quotes that inspire them, the reality is that very few people will actually want to read them. The vast majority of people will simply skip over them, with a select few thinking that you’re a little ridiculous for including one. When it comes to quotes, unless you’re really set on including it, we recommend that you save the space and don’t include any additional details.
- Don’t include too much – When creating your CEO email signature, test out a few emails after you’ve finished to see what the finished design looks like. If it takes up a huge amount of space, then we suggest you take out a few things. It’s always better to be minimal, get rid of anything that’s not necessary, and keep things as streamlined as possible.
- Keep it professional – This specifically pertains to the potential inclusion of either a professional photo or a logo. While personal photos can give a sense of relatability to your role, considering you’ll be emailing people both internally and externally, it’s better to select a professional photo. Typically, the photo you should select should be a business-casual photo or a headshot. If you don’t have one of these available, then simply using your logo will be much better idea.
With these three tips in mind, you’ll be well on your way to creating a successful email signature as a CEO.
Although CEO email signatures are important and can be a useful tool, they aren’t all too different from conventional employee email signatures. Typically, you should only include the barebones information, as you don’t want to give out all of your personal information to the potentially 1000s of people that could be emailing you in any given month.
When creating your email signature, stick to the basics, keep things fresh, and continue your own company’s marketing styles and colors where possible. Don’t overthink it and you’ll be well on your way to creating a fantastic CEO email signature.
Have you read?
Best CEOs In The World, 2022.
Global Passport Ranking, 2022.
Top Residence by Investment Programs, 2022.
World’s Richest People (Top Billionaires, 2022).
Economy Rankings: Largest countries by GDP, 2022.
Countries and territories with the largest population, 2022.
Top Citizenship and Residency by Investment Programs, 2022.
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