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Tech and Innovation

Serve to Lead: Why Serving Others is Essential to Lead?

Serving others is the most important thing in the world. Unfortunately, people don’t take it seriously. Instead, they expect from others. In fact, there is the least competition in giving to others and the most competition in getting from others. The world appreciates givers, not takers. Then why not to serve others to provide purpose and meaning to your life?

Benefits and Consequences of Serving Others

“The worst day of a life led with courage is better than the best day of a life cosseted for safety.” ―James Strock

I enjoyed reading my friend, James Strock’s bestselling book ‘Serve to Lead: 21st Century Leaders Manual’ that will change the way you think about leadership, life, success, and service. James Strock advises: “Reflect on your experience: Who are you serving? Write down a list. Think about those you are serving, effectively, and how you might do better. In what ways are you simply serving yourself? What areas of your life, and your service, do you regard as most effective? Why? Are you serving the same people and organizations and causes as in the past? Do you intend to serve different people and organizations and causes in the future? How will you decide? How have you decided in the past?”

There are innumerable benefits of serving others. There are some consequences of serving others. As every coin has two sides, everything has pros and cons. When you look at the consequences of serving others, the examples of Mahatma Gandhi and Martin Luther King Jr strikes our minds as they were assassinated. But they lived beyond their lifetimes. Hence, look at the benefits, not the consequences of serving others. It is great to lead a life with principles and philosophies than to lead a life with compromises and confusions.

You cannot restrain yourself from serving others by looking at the consequences of serving others. You cannot afford to see the dark. You must see the light.

Therefore, look at the rising sun, not the setting sun. Look at the benefits of serving others, not the consequences of serving others.


“In the twenty-first century, more than ever before, effective leadership is about serving others. The Digital Revolution is transforming a transaction-based world into a relationship-based world. The capacity of individuals and organizations to serve others is greater than ever before. You’re able to create more relationships, and serve more people more effectively in those relationships than even our recent predecessors could have conceived.” ―James Strock

Leaders including Mahatma Gandhi, Martin Luther King Jr, Mother Theresa, and Nelson Mandela served their people with passion and led their lives with purpose and meaning. They were the ideal examples of givers who added value to their societies and made a difference in the lives of others. Therefore, serve others for a cause, not for applause.

If you give to the universe, the universe gives you back. What goes around comes around. There is the least competition for givers. So, be a giver, not a taker. A life lived for others is more meaningful than the life lived for self. Add value to others. Make a difference in the lives of others. To conclude, serve to lead your life with passion and purpose.

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CEOWORLD magazine - Latest - Tech and Innovation - Serve to Lead: Why Serving Others is Essential to Lead?
Prof. M.S. Rao, Ph.D.
Prof. M.S. Rao, Ph.D. is the Father of “Soft Leadership” and the Founder of MSR Leadership Consultants, India. He is an International Leadership Guru with forty-two years of experience and the author of fifty-two books including the award-winning See the Light in You: Acquire Spiritual Powers to Achieve Mindfulness, Wellness, Happiness, and Success. He is a C-Suite advisor and global keynote speaker. He brings a strategic eye and long-range vision given his multifaceted professional experience including military, teaching, training, research, consultancy, and philosophy.

He is passionate about serving and making a difference in the lives of others. He is a regular contributor to Entrepreneur Magazine and the CEOWORLD magazine. He trains a new generation of leaders through leadership education and publications. His vision is to build one million students as global leaders by 2030. He has the vision to share his knowledge freely with one billion people globally. He advocates gender equality globally (#HeForShe). He was ranked #1 Thought Leader and Influencer in Entrepreneurship by Thinkers360. He invests his time in authoring books and blogging on executive education, learning, and leadership.

Prof. M.S. Rao, Ph.D. is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn. For more information, visit the author’s website CLICK HERE.