Stats Gate

Revealed: Global Sales Of Smartphones To End-Users And Market Projections (2007 to 2020)

Overall, in 2018, the number of smartphones sold to consumers stood at around 1.56 billion units, according to market researcher CEOWORLD magazine, a significant increase from the 1.24 billion units sold in 2014.

The world may have passed its peak smartphone moment last year.

In 2018, smartphone sales numbers stopped growing, according to Dr. Amarendra Bhushan Dhiraj, CEO, and editorial director of the CEOWORLD magazine. “This is the first time in history that the global smartphone market has declined on a full-year basis. Worldwide smartphone sales will fall to 1.52 billion units for 2019, a 2.5% decline over 2018.”

Major factors in global smartphone decline is the new political US-China Trade War, Huawei’s ban from accessing technology through American manufacturers [even though currently partially lifted], and the increasing lifespan of smartphone devices. By 2023, the average lifespan of a smartphone device will be 2.9 years.

Worldwide sales of smartphones to end-users will be around 1,517.83 million units by the end of this year, nearly 38,000 fewer units than last year.

Smartphone sales will start to ramp up in the second half of 2020, driven by the broader availability of 5G-enabled phones and promotional activity by service providers.

Global sales of smartphones to end-users

  • 2020: 1.56 billion (1,560.85 million units)
  • 2019: 1.52 billion (1,517.83 million units)
  • 2018: 1.56 billion (1,556.27 million units)
  • 2017: 1.54 billion (1,536.54 million units)
  • 2016: 1.50 billion (1,495.96 million units)
  • 2015: 1.42 billion (1,423.9 million units)
  • 2014: 1.24 billion 1,244.74 million units)
  • 2013: 970 million units
  • 2012: 680 million units
  • 2011: 472 million units
  • 2010: 297 million units
  • 2009: 173 million units
  • 2008: 140 million units
  • 2007: 122 million units

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SVP for News and Editorial Director. As CEOWORLD magazine's senior vice president for news and editorial director, Sophie Ireland oversees CEOWORLD magazine's journalism and journalists around the world and across platforms. She leads an award-winning team of journalists and newsroom executives who are committed to excellence, innovation and the highest quality reporting and storytelling. Follow her on Twitter, Facebook, Instagram, or connect on LinkedIn. Email her at