Tech and Innovation

You can’t tell people what they should think about your business, but you can influence their perception by updating and living out the employer brand you want to be known for. When you do, you’ll begin to reap the benefits that come with branding-perception alignment. If you are not actively managing your company’s...

Most people have regular doctors or dentists but typically don't have a regular attorney. Small businesses will have a regular accountant but usually don't have a lawyer. However, you'll undoubtedly have occasions when you need one. As with hiring any professional, you'll want to research your options. With more than...

Running an enterprise is one of the promising ways to generate income. Moreover, it allows owners to become their own bosses and manage their schedules more efficiently. And that could be one of the reasons why several businesses get launched now and then.  However, launching a business may be more...

A recent study by Gartner provided an eye-catching headline: “By 2025, 75% of companies will ‘break-up’ with poor-fit customers as the cost of retaining them eclipses good-fit customer acquisition costs.” Writing about their findings in a research paper titled Top Predictions for Customer Service Leaders in 2022 and Beyond, Gartner...

Brad Zackson, co-founder and director of development for full-service real estate firm Dynamic Star, believes investing in multi-family real estate can be exciting and lucrative. Unfortunately, some investments are the result of ill-informed decisions. While sometimes a property investment does not pan out for reasons out of one’s control, an...

According to a 2020 McKinsey report, a third of all sales tasks can be automated. That’s a game-changer when it comes to improving efficiency for your sales team and boosting ROI. Yet, the same report states, one in four companies had automated only one of their sales processes. In this...

With the surge of data analytics capabilities, the time to seize this opportunity and reimagine tourism, is here. Indispensable data insights gained, can aid government agencies not only to engage visitors, but also, it can shed light on their tourism investment. At the local and national level, accurate information enables...

As an entrepreneur, decorated officer, and veteran of the United States Army Reserves, Dr. Darwin Hale’s mission goes far beyond the battlefield. His company, Advocate Health Advisors, is a national field marketing organization (FMO) in the Medicare market. The company's mission is to help older Americans navigate the complex healthcare...

With the coming of a new green era, fossil fuels are poised to go the dinosaur's way. Soon enough, the combustion automobile engine as we know it will be a thing of the past. Even as hydrogen-powered cars loom on the horizon, electric vehicles (EVs) are currently making inroads into...

Productivity is a number one priority for professionals all over the United States. According to a recent study by Headway, 64 percent of people would like to be more productive than they are right now. However, the truth of the matter is that we all find it hard. Whether it’s...