Tech and Innovation

The article presents important information about streaming on YouTube, including its essence and importance. The author breaks down key aspects of this popular form of content, including tools and features for streamers, analyzes the reasons for the popularity of streaming on YouTube, and discusses current trends and the future of...

WesBanco, the $17 billion-asset company, announced that their president and CEO, Todd Clossin, will retire on August 1st, which is earlier than his previously planned retirement at the start of next year. Mr. Clossin had announced an anticipated retirement date of January 1, 2024. Todd F. Clossin, the CEO of...

I’ve worked with several organizations that have developed an either/or mindset – either metrics / or professional development. Metrics are important. It lets the organization know how they are doing.  I’ve found it’s usually the mindset and behaviors of leadership that surround the metrics that need to change, not the...

Don’t let the jobs reports give you too much confidence in our economy. The warning signs are still all around us that a recession looms. Whether we have a “soft landing” or not, layoffs are still happening, interest’s rates continue to climb, and more people are racking up credit card...

Google’s annual I/O developer conference is one of the tech industry’s most prominent events, showcasing the latest developments from the tech giant and its partners. This year, newcomer e-commerce platform Temu featured among a select group of app developers that optimized their apps for Google’s first foldable, the Pixel Fold. ...

Having a coaching culture in your business means that you are actively supporting your employees to improve their skills and enrich their training. Is this something that you do for them? Apart from the fact that people love to be in a company where they can develop, this will also...

Customers' psychology is unpredictable, and regardless of how they appear when they enter a store, you can never be sure of their intentions. However, there are many things a salesman can do to affect their choices. Today I will talk about the basic principles that govern marketing when it comes...

A company may decide the price of the product it offers depending on the cost to manufacture them and remain sustainable. Another idea would be to think about the target profit you want, and knowing the cost of the product, you can set an optimal price. However, the customer is...

Brand strategy decisions or branding decisions are mainly focused on the consumer. To understand that, let's clarify what the brand is about. The brand is represented in the potential customer's mind as a number of concepts. According to marketers, the brand is the means that a company uses to ''promise''...

The business world is more than competitive, but still, there is room for newbies to enter. Our advice is certainly to be confident when it comes to competition. If you are the kind of person who is scared of that, then the business world is not for you. Identifying the...