Do you use Instagram for marketing? Pondering over how Instagram stories work? We all know that nowadays Instagram is the buzz word. Most of the marketers are using Instagram for promoting their business, brand name and products. You too can boost your brand image globally. In 2016, Instagram launched one...

There is a threat of short-termism in corporate America and Europe. In a letter, BlackRock CEO Larry Fink urges fellow executives to beat it, to articulate their plans and create more value for the future. Still, it is understandable why most leaders are focused on achieving short-term financial results. “We...

“Building a profitable personal brand online is not a sprint and something that happens overnight. Don’t aim for perfection early on. Instead, allow your brand to evolve naturally over time and focus on providing massive value and over deliver to your target audience. Then you will get more clarity over...

As a CEO, there’s not enough time in the day to keep too close an eye on how your team is faring on social media; are they responding to customer service issues in a timely manner? Are new updates being posted regularly? Who is most successful among the team members...

Labor is an essential element when it gets down to the effective running of any firm regardless of its size. It is the backbone of any business. Even Google knows this, and its human resource department is concerned about employees’ welfare. The coordination of all other resources in an organization...

The world of social media is transforming. When initially digital marketers start using social media as a marketing channel, there were less buzz, less content, less engagement and people were willing to click on almost every single post appear on their newsfeed. Now luxury brands post links, images and videos...

We've written at length in the past about how marketing is less about selling to people and more about telling a story that they can connect with. It's not about convincing people that what you have to offer will change their life - it's about trying to tell a story...

When thinking about starting a business on the internet, you need to have a good idea on what you are going to sell, who your target audience is and what your content creation and marketing plan is going to be. This is extremely important, as there are now more than...

Your website is your identity! It reflects your work and services. Therefore, it is imperative to have enticing web presence to form a brand name and get high ROI. Most of the businesses have moved online today to create maximum awareness among people about their goods and services. A website...

As a small business you need to make the most of the manpower that you have available, and correctly delegating your resources can be the difference between turning a profit at the end of the month and not. In this article we will share 10 of the best online tools...

Did you know in 2007, the co-founder and then CEO of Yahoo, Jerry Yang refuted an offer from Steve Ballmer to purchase the internet giant for $47 billion—62% premium over Yahoo’s then share price. Jerry wanted $53 billion; Ballmer refused, saving himself a lot of potential trouble, considering last month...

Millennials are a unique generation that have grown up completely immersed in digital technology, with instant access to information and the power to connect with peers in any part of the globe. Smartphones and social media have left an indelible mark on their personalities and attitudes. Though often perceived as...

Business transformation has happened over the years, and most of the people are willing to look for opportunities they can enjoy in the online world. Everyone wants to establish their business, but they know that missing out on the online market will affect them significantly. Keeping this thought in mind,...

It’s no secret that more consumers are turning to online shopping. If you own a brick and mortar store, a wise business decision would be to offer your products online in addition to your physical location. An online store allows you to reach a much bigger audience, one that goes...

Starting a business is one of the most exciting and challenging things someone can do. However, the ways of business have quickly changed over the past several years thanks to the power of the internet. More people are now looking away from the traditional guided path of going to college,...