One of the immense industries on the planet, the Mobile app ecosystem seems to bloom incredibly in 2018. The industry encloses around millions of app developers, billions of Smartphone users and last but not the least giant companies that drive the industry such as Apple, Google, Microsoft, and Amazon. No...

Whether the showcase hire at a new company or the newest member of an established C-suite, a newly minted executive’s first few months are often a whirlwind of addressing challenges and accomplishing proposed goals. Much of this success relies on navigating that balance, but unfortunately, new CEOs, chief marketing officers,...

The term “sales funnel” is by no means a new concept. In fact, it was developed by Elias St. Elmo Lewis, an American sales and advertising advocate, way back in 1898. Lewis’s purchase funnel is often attributed as the “AIDA model”, which comprises of four key nodes in customer journey:...

When running an e-commerce site, there are plenty of elements to watch out for – you need to take care of your UX, keyword optimization, right uses of links, and more. The internal and external elements of your e-commerce site are all important aspects to look at, one of them...

Social media is important for every business, and there are certain Trends followed on different social networking sites. With this, businesses will lose their customer if they do not keep up with the latest social media trends. Social media Trends are as important as a business loan, and one should...

The data is in. The numbers have been crunched, and it doesn't make pretty reading. Many of us still struggle in understanding exactly what makes a successful blog. But fear not - we've delved deep into the depths of analytics and dug out the key traps that we're often guilty...

Many businesses strive to provide the best possible customer support service and also improve corporate wiki for internal use. But when one has to manage an excessive amount of help documents that will serve numerous purposes, this process can soon become overwhelming. Help authoring software streamlines this entire process and...

In an endeavour to assure shareholders who have soaring ROE aspirations, companies’ world over are looking at M&A as a panacea to ensure a sustainable top-line growth. Does this inorganic growth strategy always generate intended results? Rationale Driving M&As You have just been appointed a CSO of an industrial product...

Core Values. Chances are, your company has them. Maybe you or a predecessor created the list of Core Values and now they are proudly displayed on your company website and perhaps even embossed in glass in the entrance of your headquarters. And why wouldn’t you be proud of them? They...

SEO, or Search Engine Optimization, is an important part of doing business in the modern world. With so many people using the internet, businesses with an online presence tend to do better than those who don’t have one. SEO refers to the different rules that have been put in place...

In today’s advancing tech culture, marketers need to be on top of the latest online marketing tools and techniques that can help them magnify their reach to their target niche. There are many different marketing tools available and trying them all out can take a lot of time and cost...

Marketers today gets bombarded with too many data. While it is highly necessary for your marketing campaigns, you just can’t help but feel overwhelmed with its excessive presence and leads you to a saturation point wherein you don’t know which one to use and not to use. So, to stay...

If you are interested in real estate and are maybe considering how to carve out a career in the property field, there are some essentials to be aware of before you make your final decision. Unlike some of the property shows that you may have seen on TV, a career...

You will find there are many amongst us who secretly harbor an ambition to become an entrepreneur someday even when we are stuck in a 9-5 job. The moment when you can actually break away and start something on your own may happen years later. However, that is no reason...

Becoming a successful blogger requires effort, consistency and persistence, as blogging does not revolve around publishing a content on required time limits. Whereas, gaining maximum eyeballs of the audience can turn out quite a nerve-wracking task. Over the years, blogging has created avenues for countless individuals to earn money, allowing...