CEO Confidential

Social media Trends every entrepreneur should know

Social media is important for every business, and there are certain Trends followed on different social networking sites. With this, businesses will lose their customer if they do not keep up with the latest social media trends. Social media Trends are as important as a business loan, and one should not avoid the fact that it can have a considerable impact on every business.

We have noted the big movements that can change the way you use social media.

1. Employee advocacy on the social network

Encouraging team members and incentivizing them to share brand messages on their personal social media accounts can be a game changer for you. Companies can easily expand their which with the help of social media without spending a dime on it if they give their employees the authority to share something related to the job and be vocal about it. However, you should remember that you cannot force advocacy on your employees. At them decide whether they want to be a part of your social media Army or not.

The easiest thing to do, here, is to create company posts that will be willingly shared by your employees on the social network.

2. Working on social media skills

Having a dedicated social media team is not enough because most of your competitors are actively using social channels for marketing, sales and customer service. This means you’ll have to make an additional effort to be sure that your efforts are paid off. It is being said; you should focus on training and resources for your Frontline employees in this department. You can look for experts who can provide consultancy and training to your employees and let the entire team leverage social media as an effective business to visit.

3. Being an active social media entrepreneur

Having an entire team working on various social media skills is good, but it will only be better if you’re active on the Social Network and you’re sharing your thoughts that might not be related to your business. One should not assume that an entrepreneur should talk about business all the time. This could be the worst thing to do, especially on the social network. Getting the hang of social media should not be difficult for you because it is important for everyone to have a social circle that encourages networking.

4. Customers love to share feedback on the social network

This is true for most of the social networks and customers will willingly share their experience and let the world know their views with regards to a particular company’s products and services. However, entrepreneurs do not realize the fact that a particular customer’s review can have a considerable impact on the company’s sales. This is extremely true, and it will continue to be true for many years to come. With this being said, it is important to focus on some of the most important aspects that can change the company’s reputation for the good.

When we talked about reviews posted by customers, we are also focusing on the feedback they are willing to share with their reviews. You should focus on the type of comments made by the customers to understand what aspects were appreciated by the customers and what aspects made them feel terrible about the company. In this case, you can always get back to them and let them know that you’ll keep working on the issues faced by the customers and ensure a steady flow of service according to the requirements of different customers.

Customers need to be respected and appreciated for everything they sell on the social network. With this, you should start looking for different ways in which you can convert negative reviews into positive reviews and make it easy for customers to be happy with your company’s products and services.

5. Sales get more social

Considering social media as a marketing tool is not a smart thing to do because there is a lot more to be achieved with the help of the social network. If you consider social media to be up your marketing tool, you’ll never consider it to be more than a chatbot that assists you in getting closer to your customers.

The social network can do a lot more to give you different opportunities to promote your products and services and be sure that everything goes smooth and effective.

The best thing to understand in this case is that there are many social networking sites and you can focus on more than one at a time to generate leads from different sources and get the necessary benefits out of it.

6. Video makes a bigger impact as compared to text

We are not ruling out content presented in the form of words, but at the same time, we are making note that video makes a much bigger impact as compared to the content shared in words. Using video more often can let you move yourself to new Heights and make sure that you reach out to your existing customers as well as prospective customers in the best possible way. When we talk about reaching customers in the best possible way, we are ensuring success in every form. To start with, the content shared should reach them quickly. Also, the focus should be on captivating content that can be visualized so that the customers get the message and, at the same time, feel good about watching the same video over and over again. This should not be difficult for you if you have invested in reputed social media team but, at the same time, you should know that nothing can guarantee success in this case. You can give your best, but it does not mean you’ll get success in the form you expect it.

There are many social media teams working specifically on video content, and this should make it easy for you if you’re willing to use their services rather than having an inbound team for social media marketing. It can have a considerable impact on your business, and so you should be extremely careful with the same.

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Linda Anderson
Linda is a writer and musician residing in Boise, Idaho in the United States. She graduated from the College of Idaho with a Bachelor's Degree in Business and a focus in marketing in 2014.
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