There are many terms out there when it comes to community involvement programs and it can be very confusing, especially if you’re just starting out and want to explore the different ways you and your company can help make a difference in the world. There’s a lot of talk about...

Look, let’s be upfront. Any CEO running a small business or startup can attest to the fact that big marketing budgets are difficult to come by. When you’re spending most of your funds pushing out a minimally viable product, marketing just isn’t top of mind. The bad news is you’ll...

Many articles define a point of sale system as a virtual cash register; a means by which a customer completes a purchase. Although this is certainly true, these applications represent much more than might initially meet the eye. Were you aware that they can provide invaluable insight into how your...

We live in an incredible age with not only unprecedented access to practically all the world has ever known, but also to one another. We have to realize that technologies like the telephone, personal computer and smartphone app are all relatively recent innovations and this is largely unexplored territory. If...

You’ve got a lot on your plate. Leading a company requires the ability to quickly hone in on what matters and make informed decisions. You don’t have time to know everything, but as the CEO, you do have to get to the important details in short order and take action...

The relationship between a brand and its third-party sellers is a vital one: Distributors, retailers, dealerships, and e-commerce platforms are the faces that greet consumers. They bridge the gap between creator and customer, and in that privileged role, they become the conduits for a brand’s values, features, and aesthetics. Because...

Discovering ways to make money online Many of us spend a lot of time online thinking of ways we can make some money. Sometimes, some scam websites deprive us of our time, and when the users resort to freelancing platforms, they get even more troubles. Neither they can find a...

To keep up with the evolving demands of technology, digital marketing is essential for businesses these days, but the planning and implementing all that goes into a digital campaign is not easy, whether you're targeting your products or services to businesses or consumers! Although it’s not simple, it’s important to...

Disengagement in the workplace has become an American epidemic. It may appear that your team members are bustling away, completing work, and going home in good spirits. But if you take a closer look, two-thirds of U.S. employees are actively disengaged. They’re not motivated to create great work. Instead, they’re spending...

Before I started my career in marketing, I would begin my day reading newspapers and watching “Today,” the morning news program on NBC. Obviously dating myself, this was during the years it was hosted by Jane Pauley and Bryant Gumbel. While my schedule and my news-gathering habits have changed quite...

Technology has changed the way how you do business, interact with clients, manage your teams, and how you deal with data. A few years ago, nobody knew companies would be using Facebook to sell products and interact with their customers. Businesses of all types and sizes need to invest in...

James Edwin Surrey is the Marketing Manager and Head of Operations for ReviewHomeWarranties.com, a new comparison website that delves deeper than ever before into home warranty products. We have conducted a short interview with him to learn more about his product and his insights about the online comparison space. Q:...

The world is moving fast in the digital era, where everyone wants a solution on one click of the button. Today, from bricks and mortar to newspaper vending is online. To keep your business alive, you should have a business website. But, what if your website shows content slowly? Do...

Marvel has caught the eye of the mainstream public in recent years thanks to the billion-dollars superhero movies. The brand and its logo have a 77-year-old history and a few changes until they both became so recognizable. The Marvel brand is now almost constantly visible and invests a generous budget...

SEO is a part of the big picture in online marketing. Only those who master all disciplines will be successful. Even in 2018, search engine optimization will neither be a rocket science nor a science. Everyone can learn search engine optimization. Especially, If you can find a chance to join...