In 1914, a reporter found himself in Detroit, where he had been assigned to write a piece on Henry Ford. Before the reporter had even got to interview the owner of Ford Automobiles, he spied the man himself, driving down an avenue, in a new Ford Touring car, with his...

Among your many responsibilities as CEO, none is more critical than that of brand champion. Internally you’re the visionary, inspiring the organization to live out its purpose. Externally – like it or not – you’re the keeper and communicator of your brand’s promise, the beacon and bellwether looked to by customers,...

Students today are extremely meticulous at multi-tasking. They are always searching for avenues to enhance various skills, and use it to their advantage. Incidentally, a huge number of students today have been running their business ventures. These businesses allow them to strengthen their financial standing and also sharpen their leadership...

Nearly all small companies undergo tough times or sometimes collapse.  It is not just because buyers are not into their products, but because clients are not aware that their merchandises exist.  Or perhaps the weather is just that bad that they want to stay indoors. Bad weather likely makes shoppers...

It’s no secret that in today’s world, almost everything can be done online. People can research, purchase, and review products all from the comfort of their couch, which is way different than life even a decade ago. Everything about your business is online for the world to see and now,...

This should not come as a surprise to anyone that the healthcare sector dominates US News Report's list of the 30 best jobs in the United States for 2018. Twenty-three of the top 30 jobs belonged to the medical field. Many of these jobs were in specialties like Podiatrist, Prosthodontist,...

Are You An Entrepreneur? Have a website but no traffic? Looking for best SEO company offering best effective strategies? SEO (Search Engine Optimization) is your “Highway to Heaven”. Having a business website is common today, but how to make the most of it, is not everybody’s piece of cake. Business...

Corporations are complex social entities, whether they are establishing a social media presence or simply marketing a brand with which people will fall in love. How do their ideas catch fire?  What accelerates growth and customer acquisition? What makes employees passionate about the mission? We believe the answer lies in...

The founder of every flourishing family business faces this question: How should our company work in order to meet the challenges of a growing company? Professionals suggest the owners to professionalize their company, which means they should follow the structures, systems, governance, and processes of a modern corporation. So now...

Just a few short years ago, most brands, and especially consumers, didn’t really know what a Chatbot was, nor were they accustomed to using it in a commercial setting. Today, however, terms like Chatbot, Artificial Intelligence (AI), Machine Learning, and even Predictive Analytics are almost every day terms used in...

Search Engine Optimization or in-short SEO has evolved as one of the major marketing technique over past decade. According to data of internet live stats, 1,303,251,765+ websites have been launched till this date. The number of active users worldwide in 2017 is raised to 3.58 billion which is a huge...

Smartphones (and any mobile device) used to merely be paperweight. However, during the last decade or so, this “small” tech has become a titan of technology of the 21st century. Not just for consumers, either. Businesses, companies and national organisations are utilising the “million-dollar features” Smartphones have to offer. Here...

If you could build long-term wealth without clocking a time sheet or reporting to a boss, would you? Your dream can become reality with passive income. Consider eight proven passive income ideas that require a bit of work now and give you big rewards later. Sell Information Products Maybe you...

Whether your business is brand new or firmly established, you need money to make money. Crowdfunding can help you reach your financial goals and enable you to grow your business. Here are a few ways crowdfunding helps your business make money in 2018. What is Crowdfunding? The term crowdfunding defines...

Younger workers have had a bad deal at the hands of the media – with one popular meme blaming Millennials for the demise of everything from the Olympics to marmalade. But like it or not, today’s 20 and 30 somethings are the future of your business - and if they’re...