SEO is a part of the big picture in online marketing. Only those who master all disciplines will be successful. Even in 2018, search engine optimization will neither be a rocket science nor a science. Everyone can learn search engine optimization. Especially, If you can find a chance to join an excellent seminar such as the SEO Conference then you will understand better in this field. But for this moment
We would like to elaborate the top 5 SEO opportunities for 2018-2019:
Mobile First Index
The outcry was great when Google announced that the Mobile First Index will be the leading SEO factor in the future. Based on the usage figures, this is just a logical step. However, Google has further extended the deadline for the announcement and will not be implemented it until 2018. Google now offers a tool to check the mobile website. Google has also announced that Google AdWords will be able to check the mobile Friendliness of the landing pages.
With the Mobile First Index, Google is putting the smartphone at the center of search engine optimization. The notorious “mobile-first indexing” is all about getting the mobile version of a website into the Google index. This has a significant influence on the rankings.
Mobile first does not mean mobile only! Webmasters who do not have a mobile-friendly version of their website still have the option of indexing their desktop version on the site. However, one must also assume in this case that previous rankings slip in this case and less visibility.
Voice search optimization
The market research company Comscore expects that by 2020, every second search query will be made by voice. In search engine optimization, voice search is the next big thing. On May 18, 2016, Google CEO Sundar Pichai said in his Google I / O keynote that 20 percent of all requests within the mobile app on Android devices are voice searches.
Before we come to concrete SEO measures for the voice search optimization, we must briefly acquaint ourselves with the basics. Even before there was a voice search, Google had provided, among other things, a major update for the basis of the voice search: the Hummingbird update.
With the Hummingbird update, Google also took into account the user’s intention and the contextual meaning of a search query. This path will be followed up in language search and built on.
Today Instead of typing keywords, we talk to the language assistant. At the Microsoft Build Developer Conference in 2016, Microsoft CEO Satya Nadella stated that:
“Human language is the UI layer”
It is obvious that spoken language is usually more extravagant than manually typed searches, especially on a mobile device, where the input is a bit more time-consuming. So we can talk about 150 words per minute, but only write about 40 words per minute.
Indeed, Voice search optimization is the next big thing in SEO
With the increasing accuracy of digital assistants, it is becoming more and more important to respond to users’ specific requests as accurately as possible. The big challenge of SEO 2018 will be to ascertain the intentions of the users in order to react to them with relevant content.
Artificial Intelligence and SEO
Artificial intelligence is one of the most important technologies of the future and has long since made its way into everyday life.
Google is in my opinion the strongest artificial intelligence on our planet. It will eventually provide us with an answer instead of search results. Therefore my thesis is this: The search engine is dead, Google becomes the answering machine. Google’s artificial intelligence is an enormous opportunity on one hand, and on the other hand, this Artificial Intelligence has to be controlled very carefully so that it does not end in a Skynet – the AI from the movie Terminator, which can no longer be controlled.
Since Google uses its artificial intelligence RankBrain to evaluate the most relevant content, general ranking factors are losing importance. No longer is the single keyword crucial, but the context of the search query. Good content today is provided by relevant content, technical factors and a long user stay on the website.
Artificial intelligence already has a major impact on search results. AI systems make a major contribution to answering the countless, complex and sometimes unpopulated search queries.
Google’s determination to move the AI sector forward should bring us some exciting developments in 2018.
Long term business with the right SEO strategy
An ultimate SEO strategy is one that can be used for the majority of all website owners, and is independent of business models. It should work just as well for news websites as for online shops, social sites, blogs, but also for hobby sites, affiliate projects, institutional websites, B2B and any other types of websites.
Stop thinking about optimizing your page and think about optimizing the search experience instead. -AJ Kohn.
The world is changing fast. The SEO industry has been lagging behind since 2012 (Penguin 1) as far as Google updates and changes are concerned. For the SEO of today, a big question remains open:
What must a modern SEO strategy look like today?
By what means, procedures and tactics can a website develop sustainable rankings in a sustainable and secure way?
Firstly, it can be stated that search engine optimization can be subdivided into different areas:
OnPage: This area is dedicated to the technical optimization possibilities. These include the URL structure, the structure of the individual pages, the technical content, the internal linking and many other aspects.
Content: Content should ensure good rankings. It is about finding the right content for the different target groups. These include u. a. Potential prospects, buyers, customers, but also content for the public, which interacts strongly with the website and potentially sets external links.
Links: Links are important to SEO because there is a direct relationship between quality/ quantity of links to your website and how much search traffic your business website receives. Your websites become more credible when you have other sites refer to them.You can also check link building service at rankweapon.com
Interactivity: Chrome and Android are likely to provide Google with usage data for more than half of the people of the world. They know exactly who, when, how, which links are clicked, which websites and pages are read, what people are buying and how they otherwise operate. Google also uses this data when determining rankings in organic search results.
In order to achieve real dominance in the search engines, a website must have an above-average performance in all areas. Only in this way can long-term high and stable rankings be achieved.
SEO and Social Media
When it comes to social media and search engine optimization, there’s one rule which governs them both: Relevant, high-quality content will get found, noticed and shared. Social media optimization is an important part of your search engine optimization (SEO) and marketing campaign.
Mark Zuckerberg announces the revamping of the Facebook Newsfeed algorithm, just in time.
Our next update on our 2018 focus to make sure Facebook isn't just fun but also good for your well-being and for…
Facebook has been working on its algorithm for a long time to combat spam on the platform. Now, the update is officially implemented: As of now, less relevant links in the news feed are significantly downgraded. The most notable benefit of Social Media Posting and Social Media Optimization is that you can quickly get backlinks that improve your rank. That way you can get more visitors and close more sales.
Social media optimization is a vital part of your SEO campaign.
To achieve top rankings in search engines like Google. We all need it, but the road to a high Google ranking is long. To be seen on the internet, a good search engine ranking is a necessary requirement. But how do you move up in the search results? In addition to on-page and classic off-page optimization, there is another factor that is becoming increasingly important: social signals. Shares, likes, or mentions on social media via Facebook, blogs, and forums influences the search engine ranking in Google.
Conclusion: Optimize your pages for your users, not for the search engines! Google’s concern is to provide users with the best possible results for their searches. Thanks to artificial intelligence and in-depth learning, the search engine understands search intentions better and therefore prefers the pages that best serve. Website owners should ask themselves the question: what does the user want to find on pages? This is nothing new, but in 2018 and 2019 it will become more and more central. The growing of artificial intelligence is likely to cause individual ranking factors to become less critical.
The views expressed in this article are those of the author alone and not the CEOWORLD magazine.
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