Every SEO specialist has had the same frustrating conversation about SEO. Most of us have had it more than once. SEO is difficult to pin down, which leads some people to quite rightly ask: what exactly do you do? We hear this from potential clients all the time. They have...

If it’s your job to interact with businessmen across the border or even design a marketing campaign for a market that speaks a different language, then you know first hand how difficult it is to convey the same concept in a multi-cultural setting. These situations are not uncommon in this...

There are many reasons to start your own business: the freedom of being your own boss, increased chances of becoming wealthy, the ability to develop and lead an organization where you see fit, and many more. Yet, as many failed business owners would tell you, starting a business should not...

In my experience, many people have started a knowledge business to get away from their day job. Sometimes they’re miserable, other times unfulfilled, but more often, they realize the skills they have can be used to make money outside their current job. This article will look at three stories of...

The bad boss. We've all had them. Sometimes we've been them. Sometimes we've done our best and people still didn’t like us. A business isn't just made of up office space, chairs, desks, and electronic equipment. A business is a living, breathing organism made up of individuals with their own...

Technology has brought a remarkable evolution in the way you purchase things. First, there was a small store for a particular type of products. After that, there are larger brick and mortar stores like we have right now; it contains from biggest electronic products to small household stuff as well...

There’s a common impression that awards don’t really matter. The phrase “award-winning” is so ubiquitous it’s practically invisible. SEO strategist Adam Sherk’s created a list a few years back of the 100 most overused marketing buzz words ranked by usage in press releases. “Award-winning” was number 11. Business writer and author Jeff Haden asserts that...

Do you ever feel like machine learning is moving so fast that it’s impossible to keep up? You’re not alone — that's what the hype cycle has lots of people thinking. Hype bubbles seem to build up every few years around a specific technology, like the cloud, big data, or,...

Most startups don’t have millions of dollars in funding to keep their operations afloat. Surveys conducted by Wells Fargo Small Business Index in 2006 and Kauffman Firm Survey between 2004-2008 showed that most startups have anywhere between $10,000 to $80,000 as capital in the first year. Thus, it is essential...

Technology has significantly changed the way we live and work today, no matter where you live, what you do for the job, or which industry you work in.  More specifically, all of the new products and services that have become available to us over the past few years have drastically...

Everyone knows that it is Thought Leaders who lead their industry by creating new opportunities to give themselves the competitive advantage.  So what are the changes that you need to get in front of to give you the edge? Here are seven critical trends you need to adapt to that...

There’s a delicious social media scandal sweeping over the internet landscape, led by Gen Zers. Facebook has been pushed to the back seat by this demographic, while Snapchat is occupying the driver’s seat, followed by Instagram.  Even Twitter ranks high on the radar over Facebook. In short, nearly 88% of...

As a CEO or an entrepreneur, your personal brand and business success likely means everything. For those of us who know what it takes to create a business from nothing, it’s unlike anything else. Not only is it something we’ve worked extremely hard for, it’s also a work of art...

According to the Insurance Information Institute, only 41% of renters have insurance, compared to a whopping 95% of homeowners. Why is there such a massive gap? Why have insurance companies had such success attracting homeowners, but failed so miserably at luring renters? While there are several contributing factors that may...

Many top executives in companies avoid social media and its network. To them, it is a distraction and an unnecessary way of exposing their personal lives. The Social CEO report uncovered that about 68 percent of CEOs are not on any social network. The ones on social media sites are...