There was a time when you could hit ‘publish’ on a romance novel and expect a decent income from Kindle Direct Publishing. Unfortunately, this is not the case anymore. The Kindle Bookshop has been flooded with poorly written novels and short stories that lure readers away from the decent quality...

As a B2B business, a LinkedIn Company Page can help establish you as a thought leader in your industry – and help you reach your target audience directly. Not only that, but it’s also a great way to attract potential candidates. In this blog post, I’m going to show you...

What business doesn’t use technology? Yes, that is the unmistakable sound of crickets. But here’s another, more pertinent question: which businesses maximize their use of technology to generate revenue? The world is abuzz with technological chatter, with the noisy flux of shifting processes, incoming apps, innovative start-ups and increasingly simplistic...

Healthcare which comprised hospitals, medical devices, clinical trials, outsourcing, telemedicine, medical tourism, health insurance and medical equipment had become one of India’s largest sectors in terms of revenue and employment. Strengthening coverage, services and increasing expenditure by the public as well private players were some of the reasons behind the...

CEOWORLD magazine recently spoke with Vishal K. Dev, Commissioner-cum-Secretary, Odisha Tourism and Department of Sports and Youth Services, Government of Odisha, India about his experience, the economic outcomes of hosting the 2018 Men's Hockey World Cup in Bhubaneswar, Odisha, India, and the net impact on tourism. The interview has been...

Although many CEOs believe that they should focus on running their company without the influence of social media, more and more are coming around to the idea of creating a strong online presence despite the naysayers. John Legere, CEO of T-Mobile is one such executive that bucked the trend and...

Reputation is a perception that can be built year by year but lost very quickly. Reputation acts on individuals, groups, communities, firms, corporations, organizations, countries, cultures, and even civilization. It receives a great deal of attention among organizations that need differentiation to survive in today’s competitive market. It reveals the...

It might be hard to understand in a world of fintech and multi-million dollar app startups that setting up your own business doesn’t have to come with a pre-written cheque for hundreds of thousands of dollars. Take some inspiration from these people who created their own big money businesses with little...

As we approach the 2018 holiday season what are the trends that retailers should be watching closely? Where is spend expected to go to? How are consumers shopping differently? Which mistakes from last year should be avoided? Recently, eMarketer tackled these questions in an in-depth 2018 holiday retail preview as...

Operating a successful company comes with a whole list of challenges, not least of which is maintaining a healthy level of financial stability. After all, any business that is dealing with cash flow and budgeting problems will eventually go under if these issues aren't rectified in a timely manner. Although...

The use of a well-crafted email signature is one great way of promoting your organization or yourself in each email that you send. Proper use of an email signature will increase your response rate by highlighting your most valuable assets to your clients and prospects alike. An email signature says...

In the previous article on geopolitical risk published in CEOWorld magazine, the elements needed to identify, quantify and prioritise the risks that a company faces were introduced. These comprise their probability of a risk occurring, its likely impact on a company, its resilience and its overall appetite for risk. This...

Social media is one of the most important marketing efforts out there, and even CEOs should be engaging. Unfortunately, less than half see the importance of a strong social presence. According to a report from CEO.com and DOMO, 60 percent of CEOs don’t have a social media account in their...

When you talk, do your customers listen? If you’re honest with yourself, the answer to this question might not always be “yes.” Customers are known to ignore brands – whether intentionally or unintentionally – and you need to make sure you don’t fall into this category. Practical Ways to Engage...

Evolving technology continues to bridge the gap between call centers and consumers in fascinating ways, though it’s up to companies to leverage the latest tools to maximize the quality of their customer experience. As 2019 approaches, it’s time to look ahead to the coming year and assess how the call-center...