As you start planning for 2022, your top priority should be increasing profit margins. After all, the past two years proved that business trends can change at the drop of a hat. By employing innovative methods that drive profitability, you can navigate the new year more easily. The earnings season...

Roger Pettingell is once again the top-ranked luxury real estate agent for Coldwell Banker in the state of Florida, and for 2021, he’s surpassed his own $175 million sales record for 2020 by almost $25 million. Recording $206 million worth of property sales in the last year, Pettingell added to...

There are more than 7.5 billion people on Earth, and most speak a native language other than English. Even in the United States, at least 350 languages are spoken. As a brand marketer who hopes to engage these households — as well as international audiences — you'll need to translate your messaging...

Have you been aspiring to start a small business of your own? Are you looking for ideas to make your business successful? More often than not, small businesses fail when people go wrong with their core idea itself. The idea of a small business should be conceptualized after considering various...

When it comes to affiliate marketing, there is no one more expert than Doron Wolffberg. Doron is a co-founder of Cliverse Media - a company that owns and operates some of the worlds' most favorite online brands. These web-based entities operate across a range of sectors, such as pets, fitness,...

Reaching your target audience is essential for business growth. First impressions matter, and if you can’t engage with your audience, you will lose their trust and loyalty. But you can’t reach them if you haven’t defined who they are.  Identifying the right audience will save you the expense and energy...

How a self-made multi-entrepreneur is redefining the way we do business.  In these uncertain times, there is one thing we can say for sure: people are communicating differently. With steady progression that has been gaining exponential momentum in the last decade especially, the rise of social media has officially ushered...

Have you ever wondered how you could monetize your expertise outside of your corporate role? As an executive and business leader, other companies would benefit from your expertise. Companies around the world will pay you to solve problems and create results for their business. However, your challenge isn't delivering your...

Coming off one of the most disruptive years in history, public relations practitioners will find a business environment that’s been forever changed once they return to work on New Year’s Day. From the on-again-off-again nature of the COVID-19 recovery to the unrelenting advancements in technology, many new themes will emerge...

Driven in part by COVID-19, more businesses have realized the advantages of allowing employees to work remotely. Meanwhile, as the pandemic waxes and wanes, businesses have struggled to find qualified employees. As a result, an increasing number are considering the benefits of searching internationally for talent. If your company is...

One of the most important things you should know about Instagram is that it's a great way to connect with new people all over the world. In fact, there are more than 300 million active monthly users on this site and around 100 million daily visits. Therefore, your aim should...

One of the key relationships for a CEO is the one with their board. The CEO can be proactive in ensuring this is a functional and effective relationship, but this task is immeasurably harder when the board itself is dysfunctional. A dysfunctional board has driven many a CEO to despair,...

You may not agree but mass media feeds human imagination. It is the arena for everything you know and want to know as well as everything you hear, or want to hear. Everything there is to know about the world can be found there. Now, because mass media is so...

Regarding promoting and growing your website, digital marketing is a tried and tested approach. It can attract new customers, help your business thrive, and increase your brand awareness. The term digital marketing covers a huge spectrum of different services and techniques, but two specific areas of the industry that are...

Though Q4 is often synonymous with lower sales and revenue prospects, it’s still a crucial time for setting up the business for success in the new year. While year-end business is slower, take some time to tune up your customer loyalty efforts. The fourth quarter is infamous for slow sales and decreased...