With the surge of data analytics capabilities, the time to seize this opportunity and reimagine tourism, is here. Indispensable data insights gained, can aid government agencies not only to engage visitors, but also, it can shed light on their tourism investment. At the local and national level, accurate information enables...

Business Leaders Play A Role in Alleviating Our Troublesome Times. Amid today’s fractious political times and societal divisions, it may be time for business leaders and their organizations to step into the breach to narrow the divide and help solve societal problems. The very real alternative is continued gridlock, leading to...

It’s safe to assume that modern businesses cannot thrive without digital marketing. This shift is brought about by the fact that most consumers nowadays are constantly on the go, tech-savvy, and very demanding. So as a business owner, you must know how to reach and communicate with customers digitally, or...

How many times have you opened your email only to find countless spam emails that you have to delete and block? How many times have you opened your mailbox to find advertisements from pizza places and credit card companies, that you then have to throw away? When you walk on the...

Can you have an Instagram strategy, a Facebook strategy, a LinkedIn strategy, and a Twitter strategy? In a word, no. Because tactics are not a strategy. To put it another way, only one company can have a Facebook strategy. The one run by Mark Zuckerberg. If your name isn’t Mark...

You must have acquired a bachelor’s degree in Business Administration, a great step toward becoming a supply chain manager and you are wondering what supply chain management courses and skills you need to become an expert. Advanced certifications are necessary but not enough to make you an effective supply chain...

"The way to a better life with health and in harmony with nature is symbiosis." The new business venture of Nikos Koutsianas and his wife Niki Koutsianas—after Apivita—is based on this philosophy and is called Symbeeosis. The name combines the word "symbiosis" in Greek—the harmonious coexistence of organisms—with the bee,...

You can’t have a business without customers. It’s that simple. But to create cult-like customers, customers who become ambassadors for your brand and tell others about you—well that takes providing value and creating an experience that they’ll never forget. Success in business is determined by one thing—your ability to acquire...

You know that data drives business. But is quantitative or qualitative data better for your needs? The short answer is that each type can be valuable depending on your situation. Every modern business runs on data. You and your team members probably leverage data all the time to help make...

In this hyper-competitive business world, it’s not enough to simply offer great products and services. You also have to make sure your customers feel valued, appreciated, and cared for if you want to create a lasting relationship with them and earn their repeat business. By most accounts, the best way...

In the global digital 24/7 marketplace of today, reputation is all powerful yet as fragile as a flower. And with Harvard Business Review citing 70-80 percent of a firm’s market value coming from intangible assets such as brand equity, intellectual capital, and goodwill, it’s vitally important for all CEOs to...

If you are a high net worth individual or are a high-income earner, you should consider real estate for these four reasons: tax benefits, passive income, long term asset appreciation, and leverage. Real estate is currently on the forefront of everybody’s radar since the last the crash in 2008-2010. But...

To many people, gaming is kids sitting in front of a computer. But that is only the tip of the iceberg. In fact, games allow deeper connections with our world and create greater cultural understanding. Esports is changing our world in four ways: virtual experience economy, virtual status symbols, shoppable...

The COVID pandemic brought with it a variety of unforeseen consequences, not the least of which was a business creation boom.  In 2021, there were 5.4 million new business applications, on top of the record 4.4 million in 2020. Many of these businesses were already in the pipeline, and were...

Instagram, one could argue, is a social media network unlike any other. Instead of words, the site is almost exclusively based on the sharing of photos and videos. This visual twist is what has made Instagram the cultural behemoth that it is today - "Instagramming" is now a verb. If...