Corporate executives have demanding jobs. They work long hours solving complex problems in business. That’s why when executives get home, they want to relax.  And if there’s one thing a good executive should appreciate, it’s innovation. It should come as no surprise that innovators have found ways to improve every...

In economic downturns, it can often be the case that a 30-solitary income for a person is not enough. With rising bills and living costs, expenses that can come suddenly with life changes, and an unhealthy dependency on a 9-5 job putting more stress on someone, it is no shock...

An interview with Charles Floate, an SEO expert from the United Kingdom on how he got started, his advice for new people just starting out, his take on algorithm updates and more. If you’re in the know, there’s been a flourishing scene of young entrepreneurs from a variety of countries...

Young entrepreneurs often look at the most famous CEOs, such as Satya Nadella, Elon Musk, and Sundar Pichai, for inspiration. The truth is that even though these people are surely successful, the world is slowly changing. Clients are losing trust in huge corporations and are now shifting towards small companies...

As a working musician, working a full-time day gig in Los Angeles, I understand having to ‘do what you gotta do’ to make ends meet. Given we are experiencing a cost-of-living crisis in the US and people are seriously worried about paying for sky-high energy bills this winter, the idea...

LinkedIn is a great way to build your professional network. You can meet people with similar interests and talk about projects or industry news. You can even attend networking events and exchange tips. Creating a quality professional network on LinkedIn requires some balance. When connecting with people, remember to be...

Who am I trying to reach with a Strategic Communication project? The first step to starting a Strategic Communication project is to identify your audience. Who is your message intended for? Once you know who you are trying to reach, then you can create a targeted message that will be...

If you have ambitions to scale your digital business and become a leader in your field, it all starts with credibility. What is credibility? It's the ability to engender a sense of trust in your target audience and prove you are worth investing time, and hopefully money, in. Sounds like...

In today’s era, business and technology go hand in hand, especially after the phase of the covid 19 pandemic, everything has been digitized to a great extent. Technology has taken over the business market; even for starting a business, people require tech. There are thousands of efficient tools which can...

There is no doubt that Strategic Communication is key for any business that wants to build a strong and lasting relationship with its target audience. Among the tools of Strategic Communication, Brand Voice holds a special place. Without a clear and consistent brand voice, it will be difficult to connect...

2022 was the year that corporate interest in employee experience really took off. A decade after the need for customer experience (CX) became mainstream, organizations became increasingly focused on what some consider “CX for employees.” Even Forrester Research, one of the early champions of the importance of CX, stated that...

Purpose means the reason for which something is done, created, or exists. From a business perspective, there are three purposes upon which to build a brand - Profit, Promise, and Planet - and all three purposes can happily co-exist.  Profit is an expression of purpose for the benefit of business...

We know that gender equality remains a huge problem for businesses, but for real change to occur, the drive has to come from the top.  So, firstly, why is this important? The case for diversity, equity and inclusion in the workplace is considerable, not only from a moral perspective, but...

The technology sector experienced unprecedented growth in 2020 and 2021, but this year has proven that growth was inevitably going to slow. Global recession is looming, and governments are doing everything they can to support local businesses. But cross-border e-commerce growth is still possible with the right tools and mindset....

In 2021, growth prospects seemed enticing for capital markets. Its global size ballooned to hundreds of trillions with double-digit year-over-year growth. But not even a year later, the scenario has completely changed. Inflation has started to cool down but remains elevated at 7.7%. Meanwhile, interest rates will go as high...