Ros Weadman

Ros Weadman

Ros Weadman, author of ‘Enhance Your Reputation – how to build a brand people want to work for, buy from and invest in’ (Global Business Publishing, $29.95), is a brand communication and reputation specialist who combines her professional expertise in strategic communications, psychology and education to help people and organisations build a purpose-driven brand and strong positive reputation.


Ros Weadman is an opinion columnist for the CEOWORLD magazine. Connect with her through LinkedIn. For more information, visit the author’s website.
Ros Weadman
Chief Executive Insights

How to build a purpose-driven brand and enhance your reputation

Purpose means the reason for which something is done, created, or exists. From a business perspective, there are three purposes upon which to build a brand - Profit, Promise, and Planet - and all three purposes can happily co-exist.  Profit is an expression of purpose for the benefit of business...