The relationship between customer and company has always been a subject of study over the years. This leads to the concept of the customer journey, the process involving all interactions between a company and a potential customer in the process of purchasing a product and/or service. Mapping the customer journey...

The marketing landscape is fiercely competitive, with everyone vying for the attention of international brands and a chance to build a strong reputation. These agencies' triumph hinges on their leaders' skills and willingness to adopt innovative and out-of-the-box strategies. Andrey Novikov, the co-founder and CEO of Affect Group, offers a...

The marketing world is being transformed by the rise of generative AI. As this technology improves, it allows marketers to be more efficient, creative and data-driven. I recently spoke with Ben Dutter, Senior Vice President of Strategy at Power Digital, to get insight on how generative AI is impacting marketing....

Even if your company operates nationally or internationally, you can still gain advantages by investing in geo-targeted SEO. With local SEO, you can position your brand to gain more credibility among target audiences. If your company’s marketing team is like most, they've integrated SEO tactics into their strategies. However, they...

“Even if you are on the right track, you’ll get run over if you just sit there.” - Will Rogers The global marketplace is constantly evolving, and business leaders who want to get ahead of these evolutions can use all the help they can get. The complexities of leading a global...

When I first launched my blog, it was a hobby. I wanted a creative outlet where I could create content and record my healthy (mostly low carb) recipes, so I’d have them well into the future. I knew that there were food blogs out there that were making money, but...

The “big secret” of innovation is that you must master the process before you can come up with content, or what makes up a truly breakthrough idea.  This means that it’s important through the innovation process that you concentrate on continuously finding and solving important problems, which requires that you concentrate on process....

In today's fast-paced digital landscape, CEOs and other executives recognize the importance of building a lasting brand. However, as marketing consultant Robert Arloro explains, protecting and sustaining a brand's prominence requires adaptability, especially in an era where consumer habits and business models are constantly evolving. As Arloro emphasizes, "The key...

In the modern digital world, marketing has become increasingly complex and requires a special approach. One of the most effective strategies is digital marketing. Digital marketing agencies play a crucial role in supporting companies in their online promotion efforts. In this article, we will explore what a digital marketing agency...

Since its inception in 2008, WiseStamp has steadily grown, now holding the position of the world’s leading email signature solution. Over one million users and 15,000 companies around the globe have integrated WiseStamp into their workplace marketing arsenal, making it an indispensable tool for anyone involved in branding, communications, IT,...

Although Millennials and Gen Zers grew up with technology all around them, they still prioritize personal gestures and thoughtful experiences outside of the "digital" box. This article will provide ways companies can use this knowledge to better engage with Millennials and Gen Zers with physical marketing. You might look at...

The traditional B2B sales cycle is drawn out, making it difficult to close deals quickly. This can cause growth to stagnate or even stop completely. To move away from traditional B2B sales cycles, it’s important to help sales and marketing work cohesively to nurture leads throughout the customer journey and...

How to Build an Inbound B2B Marketing Funnel: Companies must position themselves strategically to onboard customers effectively using various B2B tools in today's business environment. An inbound B2B marketing funnel allows businesses to attract, engage and convert prospective customers into paying customers. The marketing funnel gets narrower and takes potential customers...

The terms "creators" and "influencers" are often used interchangeably in marketing, but they are not similar. Although both creators and influencers use digital platforms to build their brands and engage with their audiences, they have distinct roles and ways of approaching their work.  In this post, we will explore the...

Local online marketing basically consists of all the marketing efforts you make that are designed to draw local traffic to your website specifically. In other words, this marketing type helps you reach your local audience. The truth is that many people prefer shopping locally when they can. According to statistics...