CEO Perspectives

Gone are the days when education was just a privilege of the elite. Ignorance thrived as the doors to knowledge were kept shut by those who feared an educated public setting. Today, access to information is being treated as a constitutionally protected fundamental right across the globe and is associated...

We know intuitively that trust is a feeling – often a gut feeling. It cannot be purchased, outsourced, automated, created through a policy or process, or sent out as a message. Trust is an emotion, as it relates to the limbic system, which is also involved in motivation, learning, memory,...

There is a huge divide when it comes to the Internet. There are two groups of people, one who is in support of using it to further the human endeavor to excel academically, and the other group that is hesitant when it comes to using the internet. This divide has...

How do you transition from being one of the team, to leading the team?  One thing’s for sure what got you here, won't get you there!  Not only will you need to wrap your head around letting go of being the expert, you’ll need to establish a coaching approach to...

One of the most foundational elements of a successful marketing strategy is reaching your target audience – and this becomes extra challenging when you have a niche offering.  The Chartered Institute of Marketing (CIM) defines a niche B2B market as “a clearly defined segment of the market. It is about...

More than anything else, successful hybrid working is about trust. CEOs trusting managers, managers trusting employees and employees trusting themselves and their teammates to do the right thing, regardless of where they are based, to achieve the outcomes they hope to achieve. Yet, when it comes to the decisions that...

Right now, leaders across the globe are trying to figure out their strategy. A pandemic-scarred world that isn’t quite post-pandemic makes this extremely difficult. The landscape is volatile. Solutions seem to demand a complexity equal to the complexity of the environment. And the clues to what tomorrow will bring are...

Many organizations are concluding that in order for their diversity, equity and inclusion (DEI) strategies to be successful, their male leaders need to be part of the effort. Including them is what helps brings about the culture change that fosters inclusivity and belonging — where everyone, regardless identity, can bring...

As COVID-19 upended work life as we knew it, company leaders noticed marked changes in themselves. Thankfully, working parents can pass these new mindsets, values, and attributes along to teams — and kids — to help them be more successful in their own careers and lives. Cristobal Viedma chats about what...

Short message service (SMS) marketing is considered one of the most prominent elements for a successful business. It's also the most popular type of service component in telephone, internet, and mobile device systems. Due to that, there’s no denying the role of SMS marketing in helping businesses thrive in their...