Every adult consumer in the U.S. is exposed to anywhere between 5,000 to 10,000 marketing messages (all depending on how you count), daily – a colossal clutter that makes it difficult to stand out. I like to describe marketing campaigns as buying time share in consumers’ brains. After all, what...

Every CEO wants a company with engaged employees. But what’s the magic sauce to turn disheartened, apathetic employees into energized, driven leaders that innovate teams, processes, and ultimately boost revenue for the business? It’s a real challenge, considering that, according to Gallup, 87% of employees worldwide are not engaged. But...

Despite significant advances in employment laws, gender inequality remains an area of both concern and controversy. Women continue to lag behind men, even at the CEO, C-suite and senior executive level, when it comes to compensation, opportunity for advancement, job status and equity sharing, to name just a few. Many...

God is omnipresent, so goes the belief; then what would you have to say about the social media? It is here, there and everywhere, the signs that makes us call it the same way.  The social media has impacted our lives and businesses  so deeply that it has shaped the...

Facebook is a standout success in two big ways—its products and its people. The company is the biggest player in how we spend our time on mobile, and provider of four of the top six communication tools in the world (Facebook, 1.9 billion monthly users; WhatsApp, 1.2 billion; Messenger, 1.2...

There are many people, who are active on social media platforms too. They love to spend hours on famous social-media sites like Facebook, Twitter, Instagram, Linkedin, Pinterest, etc. These social sites enable people to share their views, photos, comments, videos and grab the news about the world. Besides, social media...

We live in strange times. In the past eight years the US has created more money than in the previous fifty years combined, and at the same time interest rates have never been so low. However, total real gross investment in the OECD as a whole only returned to the...

As a job seeker, it's crucial to find out whom, exactly, recruiters, hiring manager, and head hunters are looking for. Please find below a list of top 15 types of roles hiring managers are trying to fill, as well as the number of job openings for each occupation, according to...

Whether you’re beginning from scratch with a startup or looking to take your existing business to the next level, a platform model can facilitate value creation at a rate that no other business model can match. A platform-based business has the ability to reach or exceed the value of a...