It’s been half a year already, and we see hordes of marketers reeling under pressure to achieve the revenue goals of 2017. It is essential to contain the problem before it reaches a new depth. Keep an eye out for mistakes that lead to midyear crisis. Marketers who ignore these...

Where do you really, really want to visit? Where have you always wanted to explore? What have you always dreamt of doing? If one really wants to imagine, I reason, one should begin by encircling oneself with taste and aroma; in search of treasure (not to diminish the zeal) for...

The ultimate aim of any startup is to grow as sales do. This might mean buying new equipment and software to make processes more efficient, and it might be necessary to employ staff to help you expand your capacity. Whether you’ve hired staff before or not, expanding a team is...

The top ranking European university this year is the University of Cambridge, coming in at number 4, in the Center for World University Rankings (CWUR) has released its annual rankings for 2017. All up, 25 made the global top 100 universities list. Oxford and Swiss Federal Institute of Technology in...

November is Alzheimer’s Disease Awareness Month, highlighting the fact that it is still a disease with major unmet medical need. There is no cure, and the staggering amount of questions surrounding this disease come with few answers. LifeStory Health Inc., a pioneering Bioscience company founded by Anna Villarreal, is on...

Having grown by three hundred fifty-three times in just five years and hired more than a hundred people within eighteen months, Airbnb is the epitome of a unicorn. But it didn’t get there solely through stellar marketing, product management, or leadership. No, it did so in large part through an unrelenting focus...

Mobile apps have brought so much convenience to the way business is done and there is virtually no area of business that apps have not changed. All banks now have their enterprise mobile apps through which customers can carry out certain transactions. The app design of banks allows customers to...

Remember the last presentation you sat bored through, scrolling through your smartphone? Remember the last presentation your audience sat bored through, scrolling through their smartphone? Death by PowerPoint is a major cause for concern in the corporate world. But believe it or not, it isn’t the software that is killing...

You must have read several articles on what needs to be there on your resume to make a great impact on the recruiters. But have you ever wondered what should never be there on your resume? Well, there’s a plenty of information which is nothing but futile – and which...