C-Suite Advisory

10 Things Your Competitors Can Teach You About Luxury Tourism

While you’re involved differentiating yourself from competitors near and far, you might require remembering that adage about keeping your competitors closer.

There’s a lot to discover from other local businesses, especially those in your industry when it comes to luxury tourism. Who’s is providing the right services? Take a look at what they’re arranging and how they’re making it work, and fix that to work for your business.

Here are ten things you can learn from the competition about luxury tourism:

  1. Reputation – Your reputation both online and offline can be a tipping point for consumers on edge. Scope out how other companies are interpreted online to compare where you stand. And, take a glance at how they respond to customers. If they’re more profoundly rated than your business for customer service, take data on how they reply to comments (both positive and negative) on online websites.
  1. Social media – It can be a huge indicator of a business’ success. Compare your social pages to those of the competition, if you don’t have social pages, you’re already behind. Take a look at how other companies’ pages are sketched, what kind of information they provide, and how often they post. Take tips from their page to engage and build a true customer base.
  1. Comparing others’ social media pages presents the ideal opportunity to do things better and improve where you see your competitors lacking. What are their customers frequently asking for social? Answer those questions up the front of your pages and provide your customers with the information they need.
  1. What kinds of content are other businesses posting on their social pages? Are they receiving photos and quizzes, challenging questions, or posting industry updates? Look at the engagement on sites like Twitter, Facebook, and Instagram to recognize what their (and your) customers answer well to, based on retweets, comments, and Like counts. Use social data to explain what customers like and emulate those post types on your networks.
  1. Next stop on your online websites tour: A business’ website is as important as a brick and mortar store. Check out opponents’ sites: what’s different about their design, their photos, their navigation? If they’re getting more business and customers love their websites, try to figure out why (high-quality images? minimalistic design?) and practice that to inform how to produce your website in a way that is informative and visually pleasing to your visitors.
  1. Beyond the design, the filling of your website: It can make or destroy the customer experience. Analyze the writing on your site versus your competitor’s websites. How is it different in quantity, style, and tone? Do they contribute a lot of detail? Is it too much? Is it written formally or casually, and how does that affect their personality and perception? Take a critical eye to the text to learn how to write your website content, considering the depth of information, how it’s organized, and whether the voice perfectly represents the business.
  1. Google your services: What happens when you search for your service or product in your region? Does your business come up with local results, or does someone else’s? If your competitors are recording up where you’re not, it’s time to make sure your local pages are organized and updated.
  1. Google yourself: How high up do you resemble in the organic results? Now Google your competitors. Where do they seem? When you search online for your main contributions, whether services or products, which business ranks higher? If your competition is ahead of you, it’s apparently time to overhaul your SEO strategy. See what keywords they’re outranking you on, but more importantly, make sure your website is optimized correctly. Use Google to tell you how to optimize your site.
  1. Run ads: If you’re not showing up where you’d like to in organic results, try a PPC campaign. Remember those keywords competitors were outranking on? Go after comparable keywords and consumer demographics as they would – or different, if you want to reach customers they aren’t! Use your Google sleuthing to learn how to target your SEM campaign.
  2. Research: After a thorough research into the digital depths, you should have a stable understanding of where you and your competitors stand.

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Dr. Amarendra Bhushan Dhiraj
Dr. Amarendra Bhushan Dhiraj is the CEO and editorial director at CEOWORLD magazine, the leading global business magazine written strictly for CEOs, CFOs, top managers, company directors, investors, senior executives, business leaders, and high net worth individuals.
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