Passwords have become part our everyday lives. They are just as important, if not more important, than the keys to our homes. Passwords give us access to socialize with our friends and family, handle banking needs, buy a new pair of shoes, listen to our favorite music and so much...

Your target audience should be at the front of your mind whenever you are creating content. But do you have a clear profile on who your target audience are? Having an insight in to your audience lets you tailor your communications specifically for them and create eager leads. Here are...

Paris is rightly called the ‘City of Love.’ With architectural excellence in one hand and fashion industry on the other, the city is a head turner for any first timer as he gets spellbound by its many-faceted staggering looks. Well, there is no end to the list of top attractions,...

Business leaders, including many top CEOs, are not mentally prepared for the scale and pace of disruption they now face. Without prompting, they themselves use the words ‘scared’, ‘fear’ and ‘overwhelmed.’ They have revealed their fears candidly in a recently published research project based on hundreds of confidential one-to-one meetings,...

The United States has recorded the third highest rate of children falling victim to the 'faceless evil' of cyberbullying in 2018 so far, that's according to Comparitech report, which analyzed an Ipsos international survey of adults in 28 countries. India has recorded the highest rate of children falling victim to...

The concept of “Raving Fans” was developed in 1993 by Ken Blanchard and set the tone for brand “fans” today.  In the best-selling book, he tells the story of falling in love with a hotel chain. It started with a problem that was solved through intuitive service, empowerment, dedication but...

You might be excused for thinking that public health messages should and would make us healthier, but it’s not a simple as that. This is a story that is easy to miss but difficult to ignore. Let me explain. In 1930, heart attack deaths were rare, but by 1960, this...

Full-time MBA programs at the University of Chicago's Booth School of Business has been named the best MBA programme in the world, that's based on data collected from the Economist magazine, while Kellogg School of Management and Harvard Business School placed second and third, respectively. The 2018 rankings placed full-time...

Every business needs advertising and marketing at some point. Some start with small local offline campaigns and many others go digital. What type of advertising you choose depends on the nature of your business, but one thing you can always consider including in your advertising plan - video production. No...