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Saturday, July 4, 2020

Norty Cohen

Norty Cohen

Norty Cohen is the founder and CEO of integrated marketing agency, Moosylvania. He is the author of two books, The Participation Game: How the Top 100 Brands Build Loyalty In A Skeptical World, Ideapress Publishing (September 19, 2017) and Join the Brand: Building Loyal Communities and The Need For Belonging, Ideapress Publishing (September 24, 2018). He is a former owner and founder of Hatch Research, a global research consultancy.
C-Suite Advisory

Own, Don’t Rent Your Fans

The concept of “Raving Fans” was developed in 1993 by Ken Blanchard and set the tone for brand “fans” today.  In the best-selling book, he tells the story of falling in love with a hotel chain. It started with a problem that was solved through intuitive service, empowerment, dedication but...