Influencer marketing is on pace to become a multi-billion dollar industry by 2020. It’s not a passing fad. Influencers aren’t just models who promote diet teas. It’s an entire industry that allows brands to reach engaged audiences in visual and relatable ways. The authenticity and personal nature of influencer campaigns...

Most business leaders agree hiring the wrong VP of Sales can damage a company’s revenue, cash flow, market share, culture and employee morale. An organization can often recover from hiring a wrong executive in another role, but the mis-hire of a VP of Sales has the potential to severely damage...

Building a strong, stable and memorable brand is no easy task. It takes time, a well-planned strategy and a laser-like focus on the fundamentals in order to create a brand that consumers will come to know and trust. Below are three tips to keep in mind as you build and...

There’s no denying that texting, emailing and making phone calls all make perfect sense when reaching out to employees or colleagues for quick answers. These communication methods even work well in various customer service scenarios, making it a breeze to get clients the help they need right away. However, as...

Interestingly, Iceland has been ranked as the most gender-equal in the world, according to the Global Gender Gap Report 2018 of the World Economic Forum (WEF). It was followed by other Nordic nations, with Norway in 2nd, Sweden in 3rd, and Finland in 4th place. Other countries in the top-ten...

The Empire State Building was the most popular tourist attraction for Uber users in 2018. Two U.S. destinations are at the top of the list: The Empire State Building and the One World Trade Center (also known as One WTC or the Freedom Tower). Coming in at third is the...

MOVE over Oxford and Cambridge - Stanford has been named the best university in the world for education degrees, 2019, according to the CEOWORLD magazine. The ranking compares the top education programs in the world. The Harvard University ranked number 2 on the list, followed by the University of California,...

Cultural relevance: It’s something most brands — at least those in the know — hope to achieve. If a brand earns cultural relevance, you’ve got a base filled with loyalists, also known as brand advocates, who are ready to share your product with family, friends, and colleagues. But this connection...

There are countless low-grade stories swirling around your business. Anecdotes told by your staff, customers and business partners collectively paint a confusing and often unflattering picture of your company. As the leader, you must find a way to manage this babble. The solution is to be purposeful about your critical...