Fashion models are very important in the fashion industry, though we give them very less credit. You can go around asking people their opinion about modelling and will know how much they do not know about it or how wrongly or inaccurately they think about it. Because people tend to...

Louis Vuitton is one name in the fashion industry whose scale does not have many competitors. It is presently one of the most valued fashion brands in the world and is a proud division of the LVMH, which is a French conglomerate known for a plethora of other brands but...

Rihanna is a global icon and does not really need an introduction. But, just in case, you don’t know her or want to know a little bit more about the powerhouse she is, let me summarise about her in a paragraph. Surely, that is insufficient but what I can do....

Experiential marketing is the new black. Every brand, it seems, is getting in on the game. Though the benefits of a successful experiential marketing campaign are substantial, so is the hit if the campaign fails. According to a study by ZenDesk, 95 percent of customers who had a bad experience...

It’s a great time to be a founder. As more cities seek to build ecosystems that support and nurture business growth, leaders are investing in dedicated physical spaces that remove some of the obstacles that often hinder young, cash-strapped businesses. Every startup — especially nascent ones — needs one quality...

Every CEO cares about compliance, but not every CEO makes compliance a top priority. Recent legislation proposed by U.S. Sen. Elizabeth Warren could change that. Warren's Corporate Executive Accountability Act would hold CEOs directly responsible when their companies expose customer data. That means compliance wouldn't be just a company issue, but also...

One of the greatest challenges facing any company is the ability to attract and retain talent. Companies continually face internal and external pay equity issues, succession planning, diversity, training, development, and everyday management. In addition to employment-related claims, matters involving these topics have the potential to negatively impact a company’s...

Brand standards are a force that all marketers have come up against at one point or another. Working like signposts, these standards prompt the language and creative we put out to market, forming the basis of our ongoing communication. For the most part, brand standards serve their purpose without fault...

Every business owner wants to see his or her business grow from start-up to maturity. There are also other businesses that have already established footprints in the market: they often have a problem with maintaining that status. The problem usually occurs when the businesses have no clue about the strategies...