Mistakes are part of human nature. We are bound to make them throughout life - your promotional efforts may succumb to some mistakes too. However, that’s nothing to be ashamed of - we live and we learn. It’s important to learn from these mistakes and improve as we proceed in...

For a dreamy vacation, Malta makes up for a good option. It is a small island which is incidentally among the smallest sovereign countries in the world. Having been home to myriad civilizations, its culture is a blend of many traditions, beliefs, and practices. Even today, while it stands as...

Milan is one of the fashion capitals of the world, but it is much more than this. It stands as a hotpot of culture, art, finance, and education which make it one of the most satisfying places to be on this earth. Designated as an alpha global city, it is...

Situated along the Mediterranean Sea, Sicily is an Italian territory with some of the most beautiful landmarks in Europe. Gifted with pleasant climatic conditions, distinct arts, and culture, and dotted by magnificent architecture, Sicily is nothing short of what makes a picture-perfect tourist attraction. Whether you are here on a...

Naples is one of the oldest inhabited cities in the world having its origin in the second millennium BC. All these years, it has managed to preserve and protect its culture and traditions and also absorbed in a metropolitan lifestyle along with it. While it is one of the most...

Peter Drucker once stated that “culture eats strategy for breakfast.”  I couldn't agree more! As someone who has built a business and advises others on how to do the same, I have learned many valuable lessons about the importance of culture and how, whether good or bad, corporate culture has...

It’s hard to imagine getting through the workday without a smartphone, which is remarkable when you consider the technology is only a decade old. As soon as smartphones hit the market, users instantly recognized their potential as business tools. To illustrate, between 2009 and 2010, the use of mobile devices...

How leaders react to problems has a direct impact on their teams, their results and ultimately their leadership. Some leaders spring into action, marshaling their troops, seeking out the root cause and look to address it as quickly as possible. Other focus on trying to find out who is responsible,...

The subject of marketing being a male-dominated area has been the word of the past. It used to be quite a challenge for women to enter into the field without proper training earlier but now, the times have changed. The way women are venturing into this challenging subject is commendable....