Executive Insider

The year is almost over, and brand marketers all over the world are thinking about what the next decade will bring. But before we get too far ahead of ourselves, let’s take a moment to reflect on the year we’ve had. As consumers evolve, brands have been trying to follow...

For a long time, in order to take advantage of a vibrant tech ecosystem (not to mention attract investment), you needed to base your operations somewhere near a city with a “Silicon” nickname.  There was Silicon Valley, of course. There’s also Silicon Alley (New York), Silicon Beach (Los Angeles), Silicon...

Self-aware executive leaders who inspire a cohesive spirit within their organizations align individual achievement with organizational success. And successful CEOs value cohesive teams ahead of groups that merely get the job done. But still, the CEO can shift the entire culture of the organization with one word or gesture. Even...

How leaders react to problems has a direct impact on their teams, their results and ultimately their leadership. Some leaders spring into action, marshaling their troops, seeking out the root cause and look to address it as quickly as possible. Other focus on trying to find out who is responsible,...

There is no doubt that successful leaders are made, not born. During the course of my career, it has been the people who have learned from mistakes, observed other great leaders and developed themselves who have been able to inspire and motivate their teams to succeed. And really, that’s what...

The evidence gets clearer every year: diversity pays.  You hear it from academia: “Diversity is associated with increased sales revenue, more customers, greater market share, and greater relative profits,” according to the University of Chicago. And it’s the conclusion of top consultants: “Top-team ethnic and cultural diversity is correlated with...

Every year consulting firm Deloitte produces a survey that captures the current zeitgeist with regards to working culture. Called the Deloitte Millennial Survey it asks a range of questions with regards to the thoughts and feelings that the latest generation of workers have towards business. I’ve been reading the reports...

When organisations analyse their culture and determine their values ‘gratitude’ isn’t a trait that is likely to appear, and yet it is increasingly evidenced as being critical for personal well-being and organisational success. In a working world that’s constantly changing and throwing up obstacles and challenges, the ability for leaders...

“Why do we need a brand?” is a question I have been asked many times in my career in marketing. Most often the question comes from the CEO or CFO of a B2B brand or the founder of a start-up enterprise, though I have had the question from B2C companies,...

When you make a substantial technology investment for your company, are you thinking: “I’d like to deploy a system where I can take the most mundane aspects of my processes and get better at them?” Or do you think “I’d like to eliminate the most mundane aspects of my process.”...