Education and Career

Marvel has caught the eye of the mainstream public in recent years thanks to the billion-dollars superhero movies. The brand and its logo have a 77-year-old history and a few changes until they both became so recognizable. The Marvel brand is now almost constantly visible and invests a generous budget...

It is a great opportunity for your business to advertise overseas. This is your chance to expand your market. You can sell the products and services to more people. You might even have an overseas branch if you have done really well. This is the first step in your expansion....

As managers, we all have go-to methods and tools we consider to be tried and true. But there’s one tool that’s underutilized—and, at times, completely missed—by even the most successful among us: the “tool” of human capital. Human capital is the catalyst that releases value in all other resources. Without...

Have you ever noticed how you only start worrying about your health when you face a health scare? The same can be said for finance. Financial planning isn’t taken seriously until money, or the lack of it rather, starts becoming a problem. You never really think you have to plan...

We’ve mentioned before some different ways to startups and try to save money. Today we want to get a bit more personal. We want to look at ways the entrepreneur of a business can quickly help save money and do good. One might say that there is no need for...

A company that makes or develops a service or product needs to transport that final item to the consumer. The particular manufacturing process, the distribution approach, and the control over the system of vendors and marketers come under logistics management. Its positive aspects include getting better deals from the vendors...

SEO is a part of the big picture in online marketing. Only those who master all disciplines will be successful. Even in 2018, search engine optimization will neither be a rocket science nor a science. Everyone can learn search engine optimization. Especially, If you can find a chance to join...

As a leader, you rely on valid information from each department so you can make intelligent business decisions.  The chances are that the team members in your sales department (the people responsible for generating revenue for the company) have no common approach and speak no common business language. It sounds...

When it comes to getting things done, Steve Sims, Founder and CEO of theBLUEFISH.com and Author of BLUEFISHING – the art of making things happen is your man. He runs a luxury concierge company and a quick look at things he has arranged for his clients and you’ll understand why...

Word of mouth has always been the number one way for small businesses to improve their presence in the market. Earlier, it was common for brands to rely on excellent service and leverage it to improve their hold in the market. Now, things have changed slightly with new communication channels...