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archiveVice president Insider

CEO Advisory

Forget Customers; To Win at E-Commerce, You Need Seekers

To win at e-commerce, business must stop the search for customers – that’s the wrong target. You don’t want customers. What you want are seekers. We can define “seeker” as a higher order outcome  - one that is deconstructed into a series of products or services. I then become a...
CEO Lifestyle

Why Pets Are Important To Us

Being a pet owner was not always normal. Animals in the past had a whole different role in humans' life. Families would keep animals in their backyard for a reason. Cows and goats were to provide us milk, meat, and clothing. Cats would be around so that they would ''clean''...
CEO Lifestyle

The 9 Types Of Intelligence

Once upon a time intelligence was related to mathematics and our ability to do complex calculations in a timely fashion way. Scientists who study the human mind and behavior have shed some light on the issue. Anthropologists, biologists, psychiatrists, and doctors all now agree that things are a little more...
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