archiveSenior Partner Insider

I know what you are thinking…this is just like asking the question “what came first, the chicken or the egg.” So how do you create value for your products and services? One of the simplest ways to create a higher perceived value is to under promise and over deliver every...

Amazon is a cornerstone of the e-commerce marketplace. Amazon, by itself, accounted for approximately 6.5% of all retail spending in 2021. While business leaders can choose among countless marketing strategies for their company; c-suite and industry leaders should consider integrating Amazon into their overall marketing strategy to remain competitive and ensure...

Deloitte recently released its Summer 2022 Fortune/Deloitte CEO Survey, which included 115 leaders across 15 industries who responded to a wide range of challenges as a result of the myriad crises we as a global community are facing. And there are many. Top concerns include finding talent, dealing with the...

There is ongoing tension right now in the world of customer service. Customers rightly have expectations they will receive the goods or services they have purchased or been promised, yet labour shortages are impacting service delivery. According to recent Treasury data 12 percent of the labour force are staying home...

Often when we think of the word learning, we have flashbacks of desks in rows or professional development that is so boring it is a lesson in learning to sleep with our eyes open. Similarly, collaboration as a cultural concept was and is still seen by many as a license...

It ain’t what we know that gets us in trouble, it’s what we know for sure that just ain’t so – Mark Twain The way we do things today will eventually be different than how we do them twenty, fifty or even one-hundred years from now. While investors and stakeholders...

When it comes to connecting to an audience or client base, the podcast may be the most effective means out there. Global corporations, small businesses, and individuals alike use this media to promote products, advertise services, and share ideas. If you’re passionate about a topic or cause, a podcast is...

Today, every business must leverage technology solutions to stay afloat — and get ahead. Some legacy industries are wary of digital transformation, however, and don’t embrace it as they should. These three companies are pushing digital boundaries, using technology to disrupt the status quo and move their industries forward. Calling...

The ways of working have changed. Most of this can be chalked up to the pandemic, but other factors — such as talent preferences — are at play. So, the question remains: How exactly do organizations establish environments where the new business model can thrive? It’s been a long two...

Dubai is going through a digital revolution powered by the ambitions of investment companies like Dubai Investment Fund (DIF) and the support of the UAE government. In 2001 Microsoft opened its first regional base in Dubai, attracted by UAE’s 50-year-rent-free incentive and a promise of 100% repatriation of capital. It...