archiveNon-Executive Director Insider

Wealthy clients are traditionally a part of the market that only concerns a few of the marketers. Today, we will talk about how to connect with them through a physical store. You provide particular products and services The worst thing for a consumer to realize is that they are just...

A study conducted a few years ago analyzed the impact of five operating levers—price; revenue; cost of goods sold (COGS); selling, general, and administrative expenses; and research and development—on the bottom line of any business. Specifically, researchers were trying to understand how each of these independently impacts the overall profitability...

Have you found yourself on too many Zoom calls debating what direction a marketing campaign should go in? Have you heard your team bickering in meeting after meeting about what feature consumers will want in a new product? Have you just found your organization struggling to make a decision, any...

In June 2021, a notable airline company was frantically working to reschedule flights for hundreds of passengers. Disorder halted the flow of operations. Flights were delayed, rescheduled, and canceled as angry customers demanded refunds. The impact on the airline’s brand and reputation was devastating. The event was so dire that...

In my work as an executive coach, I spend many hours working with leaders helping them to recognise the reason they don’t have time to lead, is because they’re too busy doing other people’s work for them. Assuming leaders want to extricate themselves from this scenario, we explore how coaching...

Over the past 12 months, there has been a plethora of discussions about the future of work, and what it will look like post-pandemic. At the core of these discussions is the notion of productivity, where the premise for supporting a more flexible working arrangement hangs on the idea that...

JK Chelladurai is the founder & CEO of OneBill, a Silicon Valley Company, with a Global presence across four continents and 14 different industries, that builds end-to-end billing and revenue management software platforms. JK has over 32 years of experience in software development including 26+ years of experience in building...

Sarah was super excited to be promoted to a leadership role. She’d worked incredibly hard to climb the ladder and be considered leadership material. She would now be leading the team that she previously worked with. This made her a little nervous and she was concerned how her team would...

The strategist's dilemma: According to Forbes, the amount of data created in the last two years is more than 90 percent of the world's total data combined. Furthermore, IDC Global DataSphere forecasted in May 2020 that more than 59 zettabytes of data would be created, captured, copied and consumed in...

If there's one thing every team wants to hear from a leader in every communication, it's gratitude. In addition to boosting your team's morale and motivation, public recognition also reinforces that you're paying attention to and supporting their endeavors. Even minor expressions of gratitude can have a major impact on...