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First the bad news . . .  What Beatles song is a clue to the average age of  US donors? Their average age is 64. You know the song. Neither non-profits nor a substantial number of businesses are able to reach younger desired audiences. Did you know, per a McKinsey...

According to the U.S. Bureau of Labor Statistics, there were 10.5 million job openings in November 2022. Unfortunately, this number indicates that employers are still struggling to source, attract, and hire workers. Much has been said about the Great Resignation creating a buyers' market. That means that competition for high-quality...

The event was a barbecue. The location: a beach way off the beaten path on the Caribbean island of St. Thomas, part of the Virgin Islands. It’s not easy to get to Neltjeberg Beach and shouldn’t be attempted without a four-wheel drive vehicle to navigate a bumpy dirt road that...

After delivering a CEO group presentation this morning in Seattle, I was seeking inspiration from a storied location, only to discover Place Pigale Restaurant and Bar overlooking Elliott Bay. The old wooden bar and sky-blue ceilings beg the speculation, “If these walls could talk...” It’s been a perfect haven for...

Understanding how your marketing efforts help drive business can help you find new customers and create trust and loyalty. In order to determine if your marketing is reaching the customers in your target market, you need to understand that specific customer set and how their actions affect your business. Knowing...

In a memorable scene from director Rob Reiner’s When Harry Met Sally, written by Nora Ephron, we see Sally (Meg Ryan) and Harry (Bill Crystal) having a discussion about sex in a crowded deli restaurant. To prove a point, Sally fakes a vocally robust climax. If you’re not familiar with...

China is a market of one billion consumers becoming ever most prosperous. We have to access that market. It’s where much of our future growth will come from. To access the market, we have been willing to do what it takes – embark on joint ventures, share intellectual property –...

If you have ambitions to scale your digital business and become a leader in your field, it all starts with credibility. What is credibility? It's the ability to engender a sense of trust in your target audience and prove you are worth investing time, and hopefully money, in. Sounds like...

Inflation has had a direct impact on business travel due to rising prices and changing currency values. This article will discuss strategies to help business owners ensure their employees can continue to travel while being financially responsible. Although the days of undisrupted business travel are coming back, inflation has been...

Can social entrepreneurship contribute to a better future for the world? Paths of Greece is a Social Co-operative Enterprise that was founded 12 years ago. Fivos Tsaravopoulos is the general manager of Paths of Greece, and his vision for the company is to help Greece become one of the top...