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archiveEconomics Insider

Evan Nierman
Education and Career

Stick to Your Message— Especially in Times of Crisis

Before stepping up to the podium, facing the camera, or firing off an email, there is one essential element every successful communicator must have: a well-thought-out message. And when communicating in a crisis situation, the importance of getting your message right is magnified tenfold. Messaging is everything. It is the...
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