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Saturday, November 23, 2024

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Executive Insider

How to Profit from Genuine Customer Input – What to Never Say & Always Ask

Surveyed To Death: Years ago, NPR did a satirical survey about surveys. They introduced their survey this way: Thanks for reading this article on the outrageous proliferation of surveys in contemporary America. You know what we’re talking about: When you buy a computer, the retailer sends you a survey; so...
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CEO Advisory

Should Marketing Get a Free Pass on ROI?

We all know the arguments: calculating marketing ROI is expensive. There are all kinds of technology barriers, not to mention turf issues. Like the constant battle between marketing and sales over who gets credit for what.  Plus, most companies, especially manufacturers, sell through distribution, which can often be a roadblock...
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