archiveChief Equity Officer Insider

Sustainability and profitability may seem challenging to balance in business, but ESG efforts often translate into improved employee morale and healthier bottom lines. But successfully doing well by doing good means sharing a well-communicated plan with the entire company. If you need to start incorporating sustainable, responsible corporate practices, here are...

There's an old saying that attributes "necessity" as the mother of invention. It may have been true before the first industrial revolution and the introduction of machines and automation, but the maxim has undoubtedly run its course. Many now have their necessities covered thanks to modern technology and processes, so...

Doubtlessly an MBA course can easily steer your career in the right direction. It not only enhances your marketability but also increases the quality of job opportunities. Also, pursuing a master’s degree from a reputed college helps candidates interact with a diverse group of individuals, which fosters their leadership skills...

Starting a business takes a lot. You’re thinking about loans, paperwork, daily operations, suppliers, customer demographics, and far down that list is brand image. But it’s an important point to hit, especially for a startup. You need to create a reputation from somewhere, or you’re not going to get much...

Self-awareness has become a widely recognized ‘meta-skill’ of the 21st century, as described by Tasha Eurich in her book Insight. Self-awareness consistently shows up as a critical element for leaders in any business to master if they want to motivate a team to produce results.  In fact, self-awareness is the...

In the world of sales, pursuing quality leads over quantity is often expressed, but rarely practiced. Unfortunately, traditional approaches to what actions are measured and enforced by sales leaders disincentivize sellers from quickly qualifying out of opportunities they’re likely to lose.   So often, sales leaders prioritize the volume, or quantity, of leads...

As the founder and CEO of Phantom Space, which aims to build hundreds of automated rockets to ferry thousands of satellites into space, I took my team to the car racetrack a few months ago.  I wanted everyone to watch the pit crews. The incredibly fast teamwork, the specialization and...

Placecube works with its customers to co-create open and connected digital platforms. They accelerate the transformation journey through the reuse of well-designed digital services. Placecube works collaboratively, ensuring that their clients never pay twice for the same development and differentiate themselves through their actions and behaviours, living by the core...

Branding expert Choong Whan Park breaks down the role of consumer psychology in strategic branding decisions. Consumer behavior started as a field of study and marketing in the mid-1900s and developed rapidly in the post-war years. As marketing opportunities have evolved, new research developed by academics like Professor Choong Whan...

Despite how much is written about strategy and how much money is spent on it, academics and consultants continue to report chronic strategy practice failures: I argue that one reason for the failures is that strategy is still not fully defined. I’ve collected 75 concepts and definitions of strategy from...