archiveChief Brand Officer Insider

One of the hardest parts to being a leader is freshness. It’s not a term we typically use when talking about effective leadership, but it’s always there. We tend to focus instead on the many forms it takes, the freshness of ideas, for example. It’s there in other forms too,...

It never ceases to amaze me how many entrepreneurs I speak to who are dreaming of making a positive difference to the world, but never seem to get off of the starting line in making it happen. When I ask them why they havn’t done anything substantial to get their...

If you’re reading this you may well be thinking, “do I really need to hire an HR person?” Many CEO’s and executives will recount their poor experiences with HR leaders and HR as a profession generally. It is often with significant reluctance and resignation that companies embark on the process...

And it most definitely begins with people we give the right to “Leadership”.  There are 2 absolutes about the “Leadership” role:  1) Their experience and skills match the role (for instance if people are put into wrong roles & higher grades without prior experience & prior skills that the role...

Many executives intuitively recognize the importance of their company’s brands, and they invest accordingly. However, many also overlook the importance of their own personal individual professional brands. The fact is, the executive brand often walks into a room or enters a conversation ahead of the organization’s brand. Ideally, organizational brands...

You’ve likely heard the adage, “Change is the only constant in life.”  Well, the same is true for business.  The ability to acknowledge, understand, embrace, and actively participate in change is essential to the success of individuals and organizations during challenging times and in times of success. Psychology reveals that...

 Technology, as one would imagine, is often associated with information dispersed within companies. Information technology develops and disseminates knowledge throughout the organization which, in turn, is an important factor of sustainable competitive advantage. This article portrays a more detailed picture of the effects of emerging technologies (i.e. communication and decision-aid...

The union ministry of health and family Welfare, Govt of India, data suggests a drop of 76,190 cases in the last 24 hours between the 6th and 7th of June 2021, recording a total of 14, 01,609 cases. States such as Andhra Pradesh, Karnataka, Tamil Nadu and West Bengal projected...

Maximizing the safety of your company’s network and your employees start with human behavior. Fully 90 percent of cyber attacks result from human errors, often from non-IT employees who unintentionally expose the company to bad actors. In a COVID-era, remote working and hybrid offices complicate the issue by increasing exposure...

Have you ever had tacos al pastor?  It is one of the most popular street foods in the United States, so chances are at some point you have been able to get your hands on these tacos, filled with pork marinated in a combination of chilies, spices and pineapple, and...