archiveChief Brand Officer Insider

Uncertainty is here to stay.  The nature of an ever-changing world where the pace of change is accelerating means we cannot predict or control the future.  So how do you successfully navigate this terrain without getting stressed, overwhelmed and exhausted?  The answer is to change the way you lead yourself,...

Strategy execution is a hot topic today. As the Covid-19 crisis unfolds, uncertainty is impacting business much harder than ever before. Organisations must navigate the quickly evolving landscape by adjusting their business resources and stay ahead of the game during times of change and turbulence. However, actions by senior executives...

The fear people experience when they must do a presentation is so common – and it can make some people do just about anything to get out of it. Why are we so worried about getting up in front of people and talking about things we are the expert in? ...

Regardless of your professional role, qualifications, and status, every employee is faced with making vital decisions throughout their lives and careers. However, high-ranking executives like CEOs, CFOs, COOs, etc., often have to make impactful, profound decisions that change more than their immediate surroundings. These choices will affect the company culture,...

Leaders succeed through influencing people and outcomes. If you want to inspire followership, you need to lead authentically, curating the right team culture as well as implementing strategy and ensuring good governance. To create a culture of trust, a leader needs to be conscious of their leadership purpose, use courage...

To look beyond any crisis, it takes optimism and resilience.  The global pandemic is proving to be both an opportunity and a defining time for leaders and organisations to challenge the status quo and lead with optimism. This opens the door to inspire and motivate people whilst tapping into the...

Some people love shopping, some people love museums, and some people love nature. This breathtaking phenomenon takes place in both the North and South Pole; however, the South Pole is rather hard to visit due to its unique geography. The North Pole, on the other hand, is more accessible by...

Building and retaining customer loyalty is one of the fundamental conditions for a successful business. Not only does it guarantee regular sales, but it also helps to passively increase client portfolio through highly effective word of mouth. Given that both brand trust and customer satisfaction show a steep downward trend...

Many sales leaders and managers do not understand the importance of having a sales plan and some do not even know how to create one. In this article I will discuss the definition and importance of having a sales plan and the steps that I personally use to create such...

“To enjoy good health, to bring true happiness to one's family, to bring peace to all, one must first discipline and control one's own mind. If a man can control his mind he can find the way to Enlightenment, and all wisdom and virtue will naturally come to him.” ―Buddha...