Sunday, April 18, 2021

EditionChief brand officer Insider

C-Suite Agenda

3 Critical Components of Authentic Leadership

Leaders succeed through influencing people and outcomes. If you want to inspire followership, you need to lead authentically, curating the right team culture as well as implementing strategy and ensuring good governance. To create a culture of trust, a leader needs to be conscious of their leadership purpose, use courage...
Executive Insider

Hired for the Work, Fired for the Relationship: 5 Steps to Overlook Agency Blind Spots and Keep Clients Happy

Take it from a couples counselor and client relationship consultant: it’s always tempting to compare your relationship with your client to a marriage. It’s also true that the agency-client relationship, whether it’s marketing, advertising, or any other service, is far more complex. It involves the pressure of high-stakes objectives and...
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