Business Transformation

Loretta Kryshak Devotes Career to Milwaukee Citizens Through MaskUP Initiative

Rebel Reform, a social outreach branch of disinfectant wipe manufacturer Rebel Converting, spearheaded by Loretta Kryshak, continues to make a difference in the lives of Milwaukeeans through initiatives to fight covid-19 and homelessness and bring hope to families across the city. Their efforts were recognized, and Rebel Reform was awarded by MKE lifestyle magazine with “Making the best of 2021” for their resilience and spirit in a challenging year.

Rebel Reform’s recent #MaskUpMKE initiative has been recognized statewide. The initiative that began during the Covid-19 pandemic was intended to encourage residents to be safe and responsible when leaving their homes. #MaskUpMKE donated 4 million masks to the greater Milwaukee area to ensure everybody had access to a mask during the pandemic. Rebel Reform and Rebel Converting also donated disinfectant wipes to hospitals citywide.

Whether it’s collecting bikes for children in underserved communities, finding shelter for the homeless and food for the hungry, or stepping in to make renovations and repairs at food recovery organization One More Ministry, Loretta Kryshak and her family believe there is always work to be done to serve the community. She encourages Milwaukeeans to keep that spirit alive even after the pandemic ends to not only feed and house but uplift underserved people and families.

“They make a real difference in our world,” Loretta Kryshak says. “Covid will end, but there will always be those in need. We believe that giving back to the community is everyone’s responsibility.”

Loretta Kryshak and Rebel Reform have won several awards and distinctions for their altruism, including the Gwen.T. Jackson Award from the United Way of Southeastern Wisconsin.

To learn more about Rebel Reform or to get involved, click here.

About Rebel Reform and Loretta Kryshak

Rebel Reform is the Social Outreach Arm of Rebel Converting and a proud member of the Greater Milwaukee area community. Our mission is to work with several non-profits and to support various social causes where our support offers the greatest impact.

Loretta Kryshak is a talented and creative visionary with incredible passion and years of management experience in the corporate world as a consultant, project manager, and systems analyst. She brings a wealth of expertise to Rebel Reform with particular strengths in finance, management information services (MIS), and graphic design.

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Sophie Ireland
SVP for News and Editorial Director. As CEOWORLD magazine's senior vice president for news and editorial director, Sophie Ireland oversees CEOWORLD magazine's journalism and journalists around the world and across platforms. She leads an award-winning team of journalists and newsroom executives who are committed to excellence, innovation and the highest quality reporting and storytelling. Follow her on Twitter, Facebook, Instagram, or connect on LinkedIn. Email her at sophie@ceoworld.biz.