archiveChief Brand Officer Insider

Many executives intuitively recognize the importance of their company’s brands, and they invest accordingly. However, many also overlook the importance of their own personal individual professional brands. The fact is, the executive brand often walks into a room or enters a conversation ahead of the organization’s brand. Ideally, organizational brands...

You’ve likely heard the adage, “Change is the only constant in life.”  Well, the same is true for business.  The ability to acknowledge, understand, embrace, and actively participate in change is essential to the success of individuals and organizations during challenging times and in times of success. Psychology reveals that...

 Technology, as one would imagine, is often associated with information dispersed within companies. Information technology develops and disseminates knowledge throughout the organization which, in turn, is an important factor of sustainable competitive advantage. This article portrays a more detailed picture of the effects of emerging technologies (i.e. communication and decision-aid...

The union ministry of health and family Welfare, Govt of India, data suggests a drop of 76,190 cases in the last 24 hours between the 6th and 7th of June 2021, recording a total of 14, 01,609 cases. States such as Andhra Pradesh, Karnataka, Tamil Nadu and West Bengal projected...

Maximizing the safety of your company’s network and your employees start with human behavior. Fully 90 percent of cyber attacks result from human errors, often from non-IT employees who unintentionally expose the company to bad actors. In a COVID-era, remote working and hybrid offices complicate the issue by increasing exposure...

Have you ever had tacos al pastor?  It is one of the most popular street foods in the United States, so chances are at some point you have been able to get your hands on these tacos, filled with pork marinated in a combination of chilies, spices and pineapple, and...

Today, we will throw some light on some issues regarding the sea that even if you have had many experiences as a passenger you may have never heard of them. Here are some tips that will change your experience and reassure your safety. Respecting the sea To begin with, let's...

In a rebound from the pandemic and fuelled by enormous government stimulus and stored up consumer spending power, companies are hungry for opportunities to invest and grow internationally. For US firms, the world can look like a challenging place. Whatever it may feel like to those based there, the US...

Innovation ecosystems extend beyond startups to research and expert networks, which provide a great pipeline for futuristic and disruptive startups. Some examples include Vanderbilt University in Nashville, Ohio University, and Oregon State University, all of which support everything from technology development and commercialization to sustainability and entrepreneurship. Of course, the expected players are taking part as...

July 1st, 2021, we celebrate what would have been Lady Diana’s 60th birthday. Princess Diana was a woman who changed the world. Her legacy continues to live on in our hearts and minds, even 20 years after her death. But what about all of the life lessons she shared with...