archiveChief Brand Officer Insider

Building and retaining customer loyalty is one of the fundamental conditions for a successful business. Not only does it guarantee regular sales, but it also helps to passively increase client portfolio through highly effective word of mouth. Given that both brand trust and customer satisfaction show a steep downward trend...

Many sales leaders and managers do not understand the importance of having a sales plan and some do not even know how to create one. In this article I will discuss the definition and importance of having a sales plan and the steps that I personally use to create such...

“To enjoy good health, to bring true happiness to one's family, to bring peace to all, one must first discipline and control one's own mind. If a man can control his mind he can find the way to Enlightenment, and all wisdom and virtue will naturally come to him.” ―Buddha...

Turkey has fast become the destination of choice for HNW investment and the nation’s citizenship by investment program has fast become the most popular in the world. Research by Astons, the international experts on real estate, residency and citizenship through investment, has found this is causing Turkish property prices to...

Take it from a couples counselor and client relationship consultant: it’s always tempting to compare your relationship with your client to a marriage. It’s also true that the agency-client relationship, whether it’s marketing, advertising, or any other service, is far more complex. It involves the pressure of high-stakes objectives and...

From Europe to the Caribbean and everywhere in between, there are a host of nations that offer the opportunity for investors to gain citizenship or residency via investment. However, it’s important that when investing, you do so through a reputable third party in order to ensure the process is done...

Humor has been praised all time long for its benefits in our psychological health and mood. The thing is humor is a part of our lives from the day we are born and as we evolve so does our perception of what is funny. It often acts as a defense...

"I rose from humble origins with toxic family background. When I was 18 years old, I dropped out of college to support my parents and joined the Indian Air Force. I had to struggle hard to earn my livelihood. I sacrificed my personal time, invested a portion of my monthly...

It's not "what you know," but how quickly you can learn. Behind all the headlines screaming "workplace digital transformation" lies another sea change in how we work, hiding in plain sight. While you were busy adjusting to Slack and ten other new systems for communication, project management, time management and...

International agro-industrial group Yug Rusi took part in one of the world’s largest food exhibitions, i.e. GULF FOOD 2021. The event was held in Dubai (UAE) in the end of February. As one of the largest sunflower oil producers in the world, Yug Rusi Group is a frequent participant of...