archiveChief Brand Officer Insider

Regardless of your professional role, qualifications, and status, every employee is faced with making vital decisions throughout their lives and careers. However, high-ranking executives like CEOs, CFOs, COOs, etc., often have to make impactful, profound decisions that change more than their immediate surroundings. These choices will affect the company culture,...

Leaders succeed through influencing people and outcomes. If you want to inspire followership, you need to lead authentically, curating the right team culture as well as implementing strategy and ensuring good governance. To create a culture of trust, a leader needs to be conscious of their leadership purpose, use courage...

To look beyond any crisis, it takes optimism and resilience.  The global pandemic is proving to be both an opportunity and a defining time for leaders and organisations to challenge the status quo and lead with optimism. This opens the door to inspire and motivate people whilst tapping into the...

Some people love shopping, some people love museums, and some people love nature. This breathtaking phenomenon takes place in both the North and South Pole; however, the South Pole is rather hard to visit due to its unique geography. The North Pole, on the other hand, is more accessible by...

Building and retaining customer loyalty is one of the fundamental conditions for a successful business. Not only does it guarantee regular sales, but it also helps to passively increase client portfolio through highly effective word of mouth. Given that both brand trust and customer satisfaction show a steep downward trend...

Many sales leaders and managers do not understand the importance of having a sales plan and some do not even know how to create one. In this article I will discuss the definition and importance of having a sales plan and the steps that I personally use to create such...

“To enjoy good health, to bring true happiness to one's family, to bring peace to all, one must first discipline and control one's own mind. If a man can control his mind he can find the way to Enlightenment, and all wisdom and virtue will naturally come to him.” ―Buddha...

Turkey has fast become the destination of choice for HNW investment and the nation’s citizenship by investment program has fast become the most popular in the world. Research by Astons, the international experts on real estate, residency and citizenship through investment, has found this is causing Turkish property prices to...

Take it from a couples counselor and client relationship consultant: it’s always tempting to compare your relationship with your client to a marriage. It’s also true that the agency-client relationship, whether it’s marketing, advertising, or any other service, is far more complex. It involves the pressure of high-stakes objectives and...

From Europe to the Caribbean and everywhere in between, there are a host of nations that offer the opportunity for investors to gain citizenship or residency via investment. However, it’s important that when investing, you do so through a reputable third party in order to ensure the process is done...