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Sunday, April 18, 2021

Paul Cowan

Paul Cowan

Paul Cowan is a relationship specialist who had a successful career in leading international advertising agencies, then opened his own agency. As a psychotherapist he worked with individuals and couples and consulted with teams and organizations. Specializing in client relationships, he works internationally to facilitate change between agencies and their clients. He cofounded the Client Relationship Consultancy and the Customer Relationship Consultancy. His new book is Connecting with Clients — For stronger, more rewarding and longer-lasting client relationships. Paul Cowan is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn.
Executive Insider

Hired for the Work, Fired for the Relationship: 5 Steps to Overlook Agency Blind Spots and Keep Clients Happy

Take it from a couples counselor and client relationship consultant: it’s always tempting to compare your relationship with your client to a marriage. It’s also true that the agency-client relationship, whether it’s marketing, advertising, or any other service, is far more complex. It involves the pressure of high-stakes objectives and...
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