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CEO Opinions

How to Build an Inbound B2B Marketing Funnel

How to Build an Inbound B2B Marketing Funnel: Companies must position themselves strategically to onboard customers effectively using various B2B tools in today's business environment. An inbound B2B marketing funnel allows businesses to attract, engage and convert prospective customers into paying customers. The marketing funnel gets narrower and takes potential customers...
CEO Perspectives

3 Ways to Make More Through Franchising

Without a doubt, the franchise industry offers a great opportunity to earn a living. According to the International Franchise Association (IFA), it was projected that the industry would be responsible for 3% of the nation’s overall economy in 2022 tallying $501 billion. Franchises also make a major contribution to employment...
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