archiveBoard Of Trustees Insider

The marketing strategy has many small steps that have to be completed successfully in order for the company to be profitable. However, there are four big umbrellas that define how the layout should be structured. Whenever we have to think about big plans and long-term goals we start from the...

A CEO change is always an exciting moment for all parties involved. Boards invest immense time and resources to find the next CEO for the firm. Stakeholders, inside and outside of the firm, are on their toes, as they try to anticipate where the new leader will take the organization....

Acquiring a new customer can be up to five times more expensive than retaining a current one. Similarly, just a 5% boost in customer retention can increase profits by more than 90%. Rhett Power shares tips for company leaders looking to gain loyal lifelong fans. In 2021, companies should focus...

Traditionally, corporate culture was seen a supporting player in the world of business. Important, sure – maybe even be a key contributor in hiring and retaining talent - but not part of the engine that was driving organizational performance. As our understanding of the role culture plays has evolved, so...

As well as costing millions of lives, the COVID-19 pandemic wreaked havoc on the world’s economy. Although vaccines are now rolling out around the world, even though that’s at a different tempo depending on the country, enterprises are cautiously hoping that they are past the worst, and are looking forward...

Photographers today can be easily deemed as solo artists. The difference is that they don’t need a paintbrush and palette to create masterpieces. Today due to the surge in high-class photography many people follow the trade to the core. However, out of the many young lads who try their luck...

Have you ever played with a pill in your pocket while sitting in a partner’s office, knowing it’s the only thing between you and a panic attack? Have you ever sat in a client meeting taking your pulse on your wrist under the table to monitor your racing heartbeat? Did...

The competition is stealing my talent; the CDC says masks/no-masks; WFH staff don’t want to come back to the office! What am I to do? As we know, the business has always been about profits and beating the competition. We have to be first at anything –be it product, service,...

Bring out all the surveys and you will see everyone admired Michelle Obama. She is considered as one the most passionate and most accomplished first lady in history not only because of charm but also for powerful speeches. Whilst she was in the White House, she addressed some serious issues...

The PR activities of a brand or person have a significant impact on the public perception of that brand or person. If the PR is done well, the brand becomes far more credible in the eyes of the audience. All that could also indirectly contribute to sales/revenue by improving brand...