CEO Insights

Purpose means the reason for which something is done, created, or exists. From a business perspective, there are three purposes upon which to build a brand - Profit, Promise, and Planet - and all three purposes can happily co-exist.  Profit is an expression of purpose for the benefit of business...

Pricing is your most powerful lever to quickly increase profit, and in the long run as well.  Assuming you have a 10% gross margin, if you could raise your prices by 1%, your profit would increase by 10%.  Not only does pricing have great leverage, but price changes can be...

A recent PwC study suggested that 1 in 5 employees are still considering leaving their employer (in the near term – within 12 months). It also found that 35% of employees plan to ask for a raise in the next year  That’s an enormous cost about to hit (or continue...

Can you have an Instagram strategy, a Facebook strategy, a LinkedIn strategy, and a Twitter strategy? In a word, no. Because tactics are not a strategy. To put it another way, only one company can have a Facebook strategy. The one run by Mark Zuckerberg. If your name isn’t Mark...

What lies behind today’s culture wars? Pundits point to factors such as race, immigration, and other hot-button issues. But there’s another problem that underlies the current level of vitriol and mistrust. And the encouraging thing is, we Americans know how to fix it.  To see what we mean, imagine two...

The Business of Dress Revisited 25-Years Later … So where are we globally 25 years later … Since 1997, the three largest industry studies, countless Doctorial students research interviews on casual dress in the Workplace and its relationship around professionalism, productivity and profitability have drawn upon research and feedback I...

If your company was lucky enough to survive the pandemic, you probably breathed a big sigh of relief. But if luck is what got you through, you are not out of the woods yet. Luck is not a strategy. Luck is not what will get you through the next time....

If there's one thing guaranteed in life, it's change, and some people deal with it better than others. However, it doesn't mean those who don't cope well with change can't learn to do so. There are plenty of lessons to be learned from successful entrepreneurs and leaders, who must learn...

The current talent shortage shows no signs of slowing down. If you struggle to find the right talent to meet your company’s ever-changing needs, it’s time to start thinking outside the box when building your talent pipeline. As I’ve learned helping Microsoft and many other organizations fill the gap, the...

Has anyone thought about how companies are born globally? What does this imply? No start-up or an entrepreneurial venture can claim to be born or operational without an impact from the global forces. It can be from raw materials or sourcing suppliers to value addition in the global supply chain....