Saturday, April 13, 2024

CEO Insider

Man Running Outdoor Sprinting For Success
CEO Insider

Gauging the Success of a Super Bowl Ad with Social Analytics

Each year brands pump millions of dollars into their Super Bowl ads to build emotional connections with consumers. Following the big game come the critics declaring which ad “won” or “lost.” But the press often only relies on metrics like YouTube views, brand mentions and sentiment when declaring the brand...
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