CEO Agenda

Ever since the WHO declared the coronavirus outbreak as a global pandemic in March, the rate of infection has increased at a startling rate. To this end, there have been more than 2.7 million cases recorded globally as of April 22nd, while in excess of 192,000 fatalities have also been...

The customer journey is a marketing phrase that most marketers, SEOs, and business owners have heard before. The customer journey simply refers to how an online consumer becomes aware of a brand, and how they interact with the brand throughout the sales funnel. However, implementing SEO techniques that maximize customer...

In the weeks since the coronavirus pandemic has required much of the working population to stay at home, use of teleconferencing has soared. With in-person meetings no longer feasible for the foreseeable future, organizations are using the platforms available via the digital age to try to keep operations up and...

The purpose is a term often thrown around in business leadership circles, but few appreciate is its true value. Beyond its buzzword popularity, true purpose can unlock tangible business success for leaders able to harness its power. As part of its 2018 Global Leadership Forecast, leadership consulting firm DDI analyzed...

Small businesses are in a bind. Building a fully accessible site is highly expensive for SMBs. At the same time, ADA lawsuits are rising against businesses that have non-accessible websites. The supreme court decision upholding a ruling against Domino’s pizza for having a non-accessible site set a precedent that disabled...

Many small businesses are on the verge of collapse following the rapid economic downturn caused by COVID-19 outbreak. A study by JPMorgan Chase Institute found that companies with less than 500 employees have less than a month’s cashflow in their reserves. What’s more, many other businesses have come to a...

Online video is now in demand like never before, and it’s also one of the most powerful ways to connect with audiences around the world. As more users continue to access the internet through their mobile devices and social media, video is the fastest growing and preferred method to absorb...

Let’s be clear. The CEOs are relied upon and are the back bone of their companies. We observe this concept with Amazon. Jeff Bezos is its CEO and president. As he has been the world's richest person since 2017, he was named the richest man in modern history after his...

In early March, Mexico-based company Corporativo Kosmos—a national leader in food service—announced that it was joining the country’s voluntary Clean Transportation Program. The move makes total sense given Corporativo Kosmos’s stature and well-documented commitment to sustainability initiatives. Under the leadership of company president Elías Landsmanas Dymensztejn, Corporativo Kosmos has pledged...

Leadership and decision making go hand in hand, and as technology changes how we live and work and the rate of change accelerates, the nature of those decisions and how to lead can appear more complex and challenging. However, when you ask employees what they want from their leaders the...