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Sunday, August 9, 2020

Karen Hallenstein

Karen Hallenstein

Karen Hallenstein is Co-Founder and Managing Principal at ipervescence. Karen is a dynamic leader, specialising in driving positive change and innovation through thought leadership and strategic thinking. She leverages her expert knowledge to deliver commercial and customer focused outcomes. Karen is a highly engaging and dedicated business advisor, and champion of flexible career pathways for IP professionals. She brings an enthusiastic and positive approach to drive practical outcomes tailored to clients’ needs. Karen Hallenstein is an opinion columnist for the CEOWORLD magazine. Follow her on LinkedIn.
C-Suite Agenda

Intangible Assets – Why it’s Important for Executives to Understand the Economic Value of Intangibles

Intangibles have been largely ignored by accounting standards and traditional valuation methodologies. Consequently, many organizations do not have a clear picture of the economic worth of their intangibles. Given the increasing importance of intangibles in driving growth and revenue, a failure to identify and leverage the value of these assets...