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CEO Advisory

CEO Advisory

The Real ROI of Virtual Events

Virtual events have been growing in popularity for some time, pandemic aside, because they offer better experiences for the audience and better outcomes for hosts. But if they’re going to become the default, they need to be more than just an impressive novelty and be a high-powered sales tool that objectively...
Danielle Putnam
CEO Advisory

Goldfish and Business Myths

My dad went to the pet shop and purchased 15 goldfish over the summer. He doesn’t have an aquarium; he’s never been into ‘fish,’ but he thought his grandkids (who happened to be spending a lot of time at his house over the summer months while out of school) would...
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