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Friday, November 8, 2024

CEO Advisory

Dr. Dorel Iosif
CEO Advisory

Is Porter’s model still valid in today’s high velocity markets?

In the strategic management field, the scholars agree upon dividing strategy frameworks into three main classes (or paradigms). A fourth paradigm called dynamic capabilities was accepted later as an extension of the resource based-view. They are: Competitive forces (~Porter) Strategic Conflict Resource based-view (RBV) and Dynamic capabilities Based on Porter...
CEO Advisory

Why Content Marketing, and Why Now

Content was already king when COVID-19 came along. Now that the pandemic has shattered the standard B2B marketing plan that included face-to-face meetings and trade show interactions, content has become a primary source of information for those on the buyer’s journey. As its importance increases, it is more critical than...
CEO Advisory

Four Things to Know About Corporate Social Responsibility

Through our entrepreneurial work we’ve seen knowledge gaps when it comes to the C-suite and corporate social responsibility (CSR), especially in terms of revenue and employee engagement. Elizabeth David-Dembrowsky and Ford founded Righteous Causes, an organization connecting social impact entrepreneurs with angel investors and consultants. It’s an ecosystem for mutual...
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