CEO Advisory

The sales department is very challenging because it is strictly responsible for how sales go. While marketing develops a theory and doesn't have to deal with the real world where you actually have to complete a sale, people who work in your sales team are expected to do their best...

The marketing departments in every company have a crucial role since they often have to stand in between other departments such as the sales department, etc. What does marketing mainly have to focus on? Let's have a look. Calculation of the ROI Contrary to what many people may think the...

Air pollution is responsible for a variety of matters that appear to be dangerous for human life and life around the planet overall. The planet is warming up and while some people claim this has happened in the past and shouldn't concern us that much because the planet adjusts to...

People who work in high positions often have organizational skills that have probably helped them succeed already. Still, there are some who are more creative and ambitious rather than the type of people who will focus on how to keep things ''clean.'' There are four basic principles that successful leaders...

In order to determine the rankings, researchers at the CEOWORLD magazine compiled analyzed and compared 1250 medium-sized businesses in the United States. The companies should have at least 1,000 employees. Among others, employers should make sure all the workers enjoy the proper healthcare. Some companies did not only make it...

The way we consume information and interact with each other has changed considerably over the last decade, even more since the pandemic started. While it may have been easy once upon a time for senior executives to get interviewed on TV, radio, or in a magazine to build their personal brands...

To win at e-commerce, business must stop the search for customers – that’s the wrong target. You don’t want customers. What you want are seekers. We can define “seeker” as a higher order outcome  - one that is deconstructed into a series of products or services. I then become a...

Many people are often absorbed with the question of whether they picked the right career for them. The criteria vary and it is not only financial issues that lead people to certain decisions. There are about ten parameters that people examine when they are about to pick a career here...

Owning a business is not only about whether the audience needs this product. It is also about whether the product is good enough. To estimate a product's performance, you also have to evaluate the delivery aspects. The product has to stand out from the competition, and in a supersaturated market,...

People are afraid of all kinds of things but car accidents are actually among the most common causes of death. Having a crash with an airplane may carry a lot of chances to cause death but it is very unlikely to happen, whereas car accidents are now a routine. Five...